Why Marketing Asset Creation Matters for Your Nonprofit
When you’re working in the nonprofit world, it seems natural to spend the majority of your time creating and maintaining programs to serve your constituents. However, it’s worth considering marketing asset creation. This includes anything that could be used by your organization to promote itself, its products and services or its programs. Almost anything can […]
Why Your Nonprofit Organization Needs a Strategic Marketing Plan
One of the most important elements of any initiative is a strong strategy. But when it comes to strategic marketing, it is often confused with a marketing strategy. A marketing strategy is your plan to target people and convert them into donors or customers. Strategic marketing is the process you put into place to differentiate […]
How to Conduct a Marketing Audit
A marketing audit is exactly what the name describes, a comprehensive analysis of your internal and external marketing to determine a plan of action and improve your nonprofit organization’s performance. When done right, this allows your leadership team to evaluate the current strategy as a whole, seeing what’s working and what could be improved. This […]
Improve Marketing With These Unpopular Opinions & Methods
Good advice isn’t always the most popular or easiest to take and that definitely applies to the world of marketing advice. Our marketing crew has outlined 2 not-so-common opinions to help you navigate the saturated world of marketing. Take them or leave them, but they may just be the key to unlocking your marketing power. […]
Nonprofit Marketing Tips You Can Implement Now
The world of marketing can appear daunting and overwhelming, with big words and fancy jargon – but it’s often just a smokescreen. Yes, marketing is complex, and we work hard to understand our audience, but sometimes marketers can throw around fancy words to appear more equipped. Here’s the thing – if you can master a […]