We approach each project and client interaction with a strategy-first mentality, making sure that we connect with your vision, so we can help you reach your goals.
The hard work of marketing is like managing a sailboat. One needs to be familiar with all the parts of the boat and know how they operate before they can ever set their course. Learning how to maneuver the waters and tying knots takes time.
We know that a strategy means nothing without the tactical suggestions to get you where you need to be, along with executional support to make the plan a reality. Whether you need a little or a lot of support – our crew is here for you.
Having a strategic approach means taking a look at the big picture for our clients, then developing a comprehensive plan from there.
Strategy is key in the charting of a successful course, but you also need to know the specific tactical actions and their timing in order to bring your master plan to life.
Once you have your chart and tactics in place, now is the time for your crew (or ours) to bring it to life through efficient and innovative execution.
Danielle began her journey in investment marketing before transitioning over to an agency environment where she was Account Director and then Business Development and Marketing Manager for a kids and family speciality agency. There she teamed up with prominent family brands like the BC Lions, Boston Pizza, the Boston Red Sox, the Toronto Blue Jays, Cracker Barrel, and Fortis BC. She later joined an agency specializing in charity and non-profit work as the Marketing Director where she advanced her experience in awareness campaigns, donor development and niche market strategy with large and small organizations including: Focus on the Family Canada, Samaritan’s Purse and Zoomer Media. Today she is known as a skilled problem solver and a sought after marketing generalist.
Danielle gets great satisfaction out of helping her clients solve their unique challenges through creative strategy. Anchor Marketing is committed to being an agency that’s nimble and can respond quickly to trends and changes in the marketplace.
You do good work and it’s ok (critical actually) for you to be strategically shrewd in the saturated sea of nonprofits and charities. We understand the necessity to be good stewards of the funds you’ve been given and we can help you achieve great things with your marketing and donor cultivation in a cost efficient way.
How AMI helped a long standing nonprofit reengage their existing donor base while cultivating a new and younger demographic.
Anchor Marketing is located in a seaside town just outside Vancouver, British Columbia, where we assist nonprofits across North America with their marketing needs.
©2020 Anchor Marketing INC.