We approach each project and client interaction with a strategy-first mentality, making sure that we connect with your vision, so we can help you reach your goals.
The hard work of marketing is like managing a sailboat. One needs to be familiar with all the parts of the boat and know how they operate before they can ever set their course. Learning how to maneuver the waters and tying knots takes time.
We know that a strategy means nothing without the tactical suggestions to get you where you need to be, along with executional support to make the plan a reality. Whether you need a little or a lot of support – our crew is here for you.
Having a strategic approach means taking a look at the big picture for our clients, then developing a comprehensive plan from there.
Strategy is key in the charting of a successful course, but you also need to know the specific tactical actions and their timing in order to bring your master plan to life.
Once you have your chart and tactics in place, now is the time for your crew (or ours) to bring it to life through efficient and innovative execution.
Danielle began her marketing journey in investments before transitioning over to a kids and family speciality agency, where, as Business Development and Marketing Manager, she teamed up with prominent family brands like the BC Lions, Boston Pizza, Toronto Blue Jays, Cracker Barrel, and the Boston Red Sox. She later joined an agency specializing in charity and non-profit work as Marketing Director where she advanced her experience in media placements, awareness campaigns and niche market strategy with large and small nonprofit organizations. In 2018, Danielle launched Anchor Marketing, a boutique agency with a strategy-first approach where Danielle and her crew are passionate about helping nonprofits with their strategy, brand identity and awareness, fundraising and donor communications. Anchor helps their clients chart their marketing course, while providing the necessary tactical suggestions and executional support to reach their destination.
You do good work and it’s ok (critical actually) for you to be strategically shrewd in the saturated sea of nonprofits and charities. We understand the necessity to be good stewards of the funds you’ve been given and we can help you achieve great things with your marketing and donor cultivation in a cost efficient way.
How AMI helped a long standing nonprofit reengage their existing donor base while cultivating a new and younger demographic.
Anchor Marketing is located in a seaside town just outside Vancouver, British Columbia, where we assist nonprofits across North America with their marketing needs.
©2020 Anchor Marketing INC.