Why Your Nonprofit Organization Needs a Strategic Marketing Plan
One of the most important elements of any initiative is a strong strategy. But when it comes to strategic marketing, it is often confused with a marketing strategy. A marketing strategy is your plan to target people and convert them into donors or customers. Strategic marketing is the process you put into place to differentiate […]
How to Write a Communication Strategy for Your Nonprofit
If you’re feeling like the people or departments in your nonprofit organization are not on the same page, it may be time to create a comprehensive communication strategy. Putting this in place allows your entire team to operate from a common and standardized plan, ensuring they are equipped to relay correct information to each other, […]
How to Conduct a Marketing Audit
A marketing audit is exactly what the name describes, a comprehensive analysis of your internal and external marketing to determine a plan of action and improve your nonprofit organization’s performance. When done right, this allows your leadership team to evaluate the current strategy as a whole, seeing what’s working and what could be improved. This […]
Three Tips for Tax Receipting in Canada
If you’re part of a relatively new nonprofit organization, you may feel a bit daunted by the process of tax receipting in Canada. Even if you’ve been in the nonprofit world for a while you know how complicated it can be. Understanding and complying with Canada Revenue Agency regulations is an important and necessary aspect […]
