Why Your Nonprofit Organization Needs a Strategic Marketing Plan
One of the most important elements of any initiative is a strong strategy. But when it comes to strategic marketing, it is often confused with a marketing strategy. A marketing strategy is your plan to target people and convert them into donors or customers. Strategic marketing is the process you put into place to differentiate your non-profit and achieve your organizational goals.
How to Write a Communication Strategy for Your Nonprofit
If you’re feeling like the people or departments in your organization are not on the same page, it may be time to create a comprehensive communication strategy. Implementing a clear communication strategy should be at the core of your systems to allow for accuracy to flow at every level.
How to Conduct a Marketing Audit
A marketing audit is exactly what the name describes, a comprehensive analysis of your internal and external marketing to determine a plan of action and improve your nonprofit organization’s performance. When done right, this allows your leadership team to evaluate the current strategy as a whole, seeing what’s working and what could be improved. This […]
