Navigating Nonprofit Giving: Understanding the Minds of Gen Z and Millennial Donors
The landscape of nonprofit giving is evolving, driven significantly by the distinct characteristics and preferences of Gen Z and Millennial donors. According to a recent study by PayPal Giving Fund Canada and AgentsC Inc., these younger generations are reshaping how philanthropy is approached. Their spontaneous and emotional responses to causes, coupled with their adept use […]
A Guide to Meaningful Giving: Advice from nonprofits for new and prospective donors
If you’re reading this and are diving into charitable giving for the first time, you might be feeling a little daunted by the prospect, and perhaps more than a little frustrated by the challenge of deciding how and where to direct your support. You’re not alone. According to the Canada Helps Organization’s 2024 giving report, […]
A First-Time Donor’s Guide to Choosing Causes, Organizations, and Forms of Engagement
Stepping into the world of philanthropy can feel overwhelming, even for experienced philanthropists. With more than 86,000 registered nonprofits across Canada, there are plenty of worthy organizations that you can direct your contributions to. Whether you’re a first-time donor or someone looking to deepen your philanthropic commitment, this guide aims to simplify the process of […]
Boost Your Nonprofit’s Donor Engagement & Retention
Much like an anchor secures a ship during turbulent waters, the stability of your nonprofit organization relies on the strength of your relationships with donors and supporters. In this discussion, we’ll explore key strategies for nurturing these connections to ensure long-term impact. Building Trust and Credibility Initiating relationships with donors should be like laying a […]
The Benefits of Hiring a Marketing Agency For Your NonProfit
You’re a nonprofit on a mission to save people, the planet, or standing for change on important social issues. You’re out there changing the world, running programs and advocating on behalf of those who can’t advocate for themselves. With all that and more resting on your shoulders, who has time for marketing? And how does […]
Why Your Nonprofit Needs an Annual Fundraising Strategy
If your current fundraising is more like throwing spaghetti at the wall, or feels like it happens only when the money urgently needs to come in, then very likely your fundraising is an extremely stressful and random experience for you and your team. Setting an annual fundraising strategy would set the course for your next […]
5 Ways to Find New Leads for Your Nonprofit
You may be wondering, where on earth do I find new donors? and if you’re asking that question, you’re not alone! Finding new donors takes both sustained effort and commitment. Lead acquisition is the process of acquiring qualified donors to grow your list. This strategy is used to connect with as many people as you […]
Top 3 Tips For Social Media Nonprofits and Fundraising (With Examples)
As society transitions from analog to digital, it should be clear that social media is much more than a passing fad. Nonprofit organizations have a wonderful opportunity to leverage these networks and weave them into their fundraising and community-building strategies. Here are three tips, with examples, for using social media effectively. 3 social media tips […]
What To Ask When Hiring Nonprofit Digital Marketing Agency
Whether you’re a legacy not-for-profit ready to launch into digital or you’re a start-up charity looking to build your brand, at some point you’ll consider hiring a nonprofit digital marketing agency to expedite your efforts. Questions to ask when hiring a nonprofit digital marketing agency Because the decision-making process can seem overwhelming, we’ve compiled this […]
How iOS 15 Is Already Impacting Nonprofit Marketing
When Everything Changes… There have been several recent changes in the digital world that have had a felt impact on how agencies and organizations run ads and the results that we are able to measure. It was a slow trickle over the course of the year with the roll out of iOS 14 and the […]
