The branding process can be overwhelming as it involves many decisions, everything from selecting a font to settling on style and tone.
Here are the main types of branding services you’ll need when you’re ready to clarify your messaging and make deeper connections.
It can feel overwhelming to determine which marketing assets are worth creating, and which ones won’t serve your organization as well. Here are a few examples of asset creation to help you visualize it in your own marketing.
Having a campaign specific strategy is paramount when you want to focus on growing or improving one particular area of your nonprofit organization. Campaigns can apply to many aspects of charitable activities but are most often used to plan and execute projects, products, special events and name acquisition initiatives.
If you’re wondering how to create a campaign specific strategy, here are a few key areas to keep in mind.
One of the most important elements of any initiative is a strong strategy. But when it comes to strategic marketing, it is often confused with a marketing strategy. A marketing strategy is your plan to target people and convert them into donors or customers. Strategic marketing is the process you put into place to differentiate your non-profit and achieve your organizational goals.
If you’re feeling like the people or departments in your organization are not on the same page, it may be time to create a comprehensive communication strategy. Implementing a clear communication strategy should be at the core of your systems to allow for accuracy to flow at every level.
A marketing audit is exactly what the name describes, a comprehensive analysis of your internal and external marketing to determine a plan of action and improve your nonprofit organization’s performance. When done right, this allows your leadership team to evaluate the current strategy as a whole, seeing what’s working and what could be improved. This […]
If you’re part of a relatively new nonprofit organization, you may feel a bit daunted by the process of tax receipting in Canada. Even if you’ve been in the nonprofit world for a while you know how complicated it can be. Understanding and complying with Canada Revenue Agency regulations is an important and necessary aspect […]