Maximize Your Nonprofit’s Impact Through Storytelling (Maximizing Impact Blog Series)
Storytelling is the wind in a nonprofit’s sails, it drives support and ignites passion for the mission. We all know the magnetic pull of a well-told story; when it comes to nonprofits, that magic is especially potent. The Magic of Effective Storytelling for Nonprofits Think about the last time you heard a story that moved […]
Maximizing Impact: Marketing Strategies for NonProfit Success (Our 6-Part Blog Series)
In this age of digital communication, great marketing has never been more important for nonprofits. Great marketing can lead to incredible growth—and incredible growth helps nonprofits reshape countless lives and entire communities. Nonprofits address some of society’s most pressing challenges, from healthcare and education to environmental conservation and social justice. Yet without effective marketing and […]
Current Trends in Nonprofit & Charity Marketing
In the ever-evolving landscape of nonprofit fundraising and marketing, it’s essential for organizations to remain adaptive and informed. The recent years have seen significant shifts in donor behaviours, influenced by both global events and advancements in technology. While some organizations have been able to maintain steady growth, others are navigating the uncertainties of a rapidly […]
The Benefits of Hiring a Marketing Agency For Your NonProfit
You’re a nonprofit on a mission to save people, the planet, or standing for change on important social issues. You’re out there changing the world, running programs and advocating on behalf of those who can’t advocate for themselves. With all that and more resting on your shoulders, who has time for marketing? And how does […]
15 Ideas for Donor Thank-You Gifts
If you’ve ever participated in a walk for charity or similar event, then you know the thrill of supporting a worthy cause, participating in some sort of physical challenge and then receiving a commemorative T-shirt or medal. Very likely, you’ll post a photo on social media—proudly showing off your wares and feeling that welcome boost […]
Successful Capital Campaign Tactics in an Economic Downturn
With inflation skyrocketing, experts are predicting that Canada is heading for a moderate recession in 2023. But for nonprofits, the work goes on. Whether it’s wages, operational costs or capital campaign building, now is the time to press forward and find ways to thrive in the midst of cost of living increases and donations decreases. […]
Navigating the New Normal: Event Planning for Nonprofits
As we slowly emerge from our varying degrees of hibernation, many of us in the nonprofit world are wondering what in-person events should look like in this new normal. At Anchor Marketing, we’ve also wondered what our event consultation and development services should look like. Is there a way to have both an effective and […]
Why Your Nonprofit Needs an Annual Fundraising Strategy
If your current fundraising is more like throwing spaghetti at the wall, or feels like it happens only when the money urgently needs to come in, then very likely your fundraising is an extremely stressful and random experience for you and your team. Setting an annual fundraising strategy would set the course for your next […]
5 Ways to Find New Leads for Your Nonprofit
You may be wondering, where on earth do I find new donors? and if you’re asking that question, you’re not alone! Finding new donors takes both sustained effort and commitment. Lead acquisition is the process of acquiring qualified donors to grow your list. This strategy is used to connect with as many people as you […]
Top 3 Tips For Social Media Nonprofits and Fundraising (With Examples)
As society transitions from analog to digital, it should be clear that social media is much more than a passing fad. Nonprofit organizations have a wonderful opportunity to leverage these networks and weave them into their fundraising and community-building strategies. Here are three tips, with examples, for using social media effectively. 3 social media tips […]
