Boost Your Nonprofit’s Donor Engagement & Retention
Much like an anchor secures a ship during turbulent waters, the stability of your nonprofit organization relies on the strength of your relationships with donors and supporters. In this discussion, we’ll explore key strategies for nurturing these connections to ensure long-term impact. Building Trust and Credibility Initiating relationships with donors should be like laying a […]
How to Build an Effective Website for Your Nonprofit (Maximizing Impact Blog Series)
Your nonprofit’s website is often the first interaction potential supporters and donors have with your cause. It’s a virtual introduction to your organization’s mission and impact. Let’s take a closer look at what goes into an effective website, and how they can best be used to serve your cause. A Reflection Of Your Brand Your […]
Maximize Your Nonprofit’s Impact on Social Media (Maximizing Impact Blog Series)
For many people these days, social media is at the center of their communication. In the world of nonprofits, it’s almost impossible to overstate its importance. Social media isn’t just for sharing cute cat videos or vacation photos; it’s a powerful tool for driving awareness, engaging supporters, and making a real difference. The Impact of […]
Maximize Your Nonprofit’s Impact Through Storytelling (Maximizing Impact Blog Series)
Storytelling is the wind in a nonprofit’s sails, it drives support and ignites passion for the mission. We all know the magnetic pull of a well-told story; when it comes to nonprofits, that magic is especially potent. The Magic of Effective Storytelling for Nonprofits Think about the last time you heard a story that moved […]
Maximizing Impact: Marketing Strategies for NonProfit Success (Our 6-Part Blog Series)
In this age of digital communication, great marketing has never been more important for nonprofits. Great marketing can lead to incredible growth—and incredible growth helps nonprofits reshape countless lives and entire communities. Nonprofits address some of society’s most pressing challenges, from healthcare and education to environmental conservation and social justice. Yet without effective marketing and […]
Current Trends in Nonprofit & Charity Marketing
In the ever-evolving landscape of nonprofit fundraising and marketing, it’s essential for organizations to remain adaptive and informed. The recent years have seen significant shifts in donor behaviours, influenced by both global events and advancements in technology. While some organizations have been able to maintain steady growth, others are navigating the uncertainties of a rapidly […]
The Benefits of Hiring a Marketing Agency For Your NonProfit
You’re a nonprofit on a mission to save people, the planet, or standing for change on important social issues. You’re out there changing the world, running programs and advocating on behalf of those who can’t advocate for themselves. With all that and more resting on your shoulders, who has time for marketing? And how does […]
15 Ideas for Donor Thank-You Gifts
If you’ve ever participated in a walk for charity or similar event, then you know the thrill of supporting a worthy cause, participating in some sort of physical challenge and then receiving a commemorative T-shirt or medal. Very likely, you’ll post a photo on social media—proudly showing off your wares and feeling that welcome boost […]
Successful Capital Campaign Tactics in an Economic Downturn
With inflation skyrocketing, experts are predicting that Canada is heading for a moderate recession in 2023. But for nonprofits, the work goes on. Whether it’s wages, operational costs or capital campaign building, now is the time to press forward and find ways to thrive in the midst of cost of living increases and donations decreases. […]
Navigating the New Normal: Event Planning for Nonprofits
As we slowly emerge from our varying degrees of hibernation, many of us in the nonprofit world are wondering what in-person events should look like in this new normal. At Anchor Marketing, we’ve also wondered what our event consultation and development services should look like. Is there a way to have both an effective and […]
