On the surface, modern media buying seems straightforward—purchasing advertising—but the best campaigns consider all aspects of marketing including PR, communications and branding. The more targeted and specific a campaign message can be, the better.
It can feel overwhelming to determine which marketing assets are worth creating, and which ones won’t serve your organization as well. Here are a few examples of asset creation to help you visualize it in your own marketing.
Having a campaign specific strategy is paramount when you want to focus on growing or improving one particular area of your nonprofit organization. Campaigns can apply to many aspects of charitable activities but are most often used to plan and execute projects, products, special events and name acquisition initiatives.
If you’re wondering how to create a campaign specific strategy, here are a few key areas to keep in mind.
One of the most important elements of any initiative is a strong strategy. But when it comes to strategic marketing, it is often confused with a marketing strategy. A marketing strategy is your plan to target people and convert them into donors or customers. Strategic marketing is the process you put into place to differentiate your non-profit and achieve your organizational goals.
If you’re feeling like the people or departments in your organization are not on the same page, it may be time to create a comprehensive communication strategy. Implementing a clear communication strategy should be at the core of your systems to allow for accuracy to flow at every level.