Navigating Nonprofit Giving: Understanding the Minds of Gen Z and Millennial Donors
![](https://b2013571.smushcdn.com/2013571/wp-content/uploads/2024/05/rachel-martin-9UFY200zBO4-unsplash-1024x683.jpg?lossy=0&strip=1&webp=1)
Gen Z
A Guide to Meaningful Giving: Advice from nonprofits for new and prospective donors
![](https://b2013571.smushcdn.com/2013571/wp-content/uploads/2024/05/priscilla-du-preez-nF8xhLMmg0c-unsplash-1024x683.jpg?lossy=0&strip=1&webp=1)
If you’re reading this and are diving into charitable giving for the first time, you might be feeling a little daunted by the prospect, and perhaps more than a little frustrated by the challenge of deciding how and where to direct your support. You’re not alone. According to the Canada Helps Organization’s 2024 giving report, […]
A First-Time Donor’s Guide to Choosing Causes, Organizations, and Forms of Engagement
![](https://b2013571.smushcdn.com/2013571/wp-content/uploads/2024/05/hannah-busing-Zyx1bK9mqmA-unsplash-1024x683.jpg?lossy=0&strip=1&webp=1)
Stepping into the world of philanthropy can feel overwhelming, even for experienced philanthropists. With more than 86,000 registered nonprofits across Canada, there are plenty of worthy organizations that you can direct your contributions to. Whether you’re a first-time donor or someone looking to deepen your philanthropic commitment, this guide aims to simplify the process of […]
Navigating the New Instagram Algorithm: A Guide for Nonprofits
![Instagram iPhone](https://b2013571.smushcdn.com/2013571/wp-content/uploads/2024/05/claudio-schwarz-vj3nOtiX85Y-unsplash-1024x683.jpg?lossy=0&strip=1&webp=1)
In a recent announcement, Instagram revealed significant changes to its algorithm, aimed at leveling the playing field for creators of all platform sizes. Historically, the platform’s algorithm has favored accounts with large followings and reposted content aggregators, often leaving smaller, original content creators in the shadows. The term content aggregators refer to accounts that frequently […]
How to Track & Measure Success for Your Nonprofit
![](https://b2013571.smushcdn.com/2013571/wp-content/uploads/2024/01/Blog-7-V2-1024x576.png?lossy=0&strip=1&webp=1)
Navigation Map
Boost Your Nonprofit’s Donor Engagement & Retention
![](https://b2013571.smushcdn.com/2013571/wp-content/uploads/2024/01/Header-Images-V3-1024x576.png?lossy=0&strip=1&webp=1)
Anchor tie.
How to Build an Effective Website for Your Nonprofit (Maximizing Impact Blog Series)
![](https://b2013571.smushcdn.com/2013571/wp-content/uploads/2023/12/Anchor-Blog-4-1024x683.jpg?lossy=0&strip=1&webp=1)
Group of people working together on their computers.
Maximize Your Nonprofit’s Impact on Social Media (Maximizing Impact Blog Series)
![Leveraging Social Media (Maximizing Impact Blog Series) | Woman working on computer | Anchor Marketing Inc.](https://b2013571.smushcdn.com/2013571/wp-content/uploads/2023/11/Leveraging-Social-Media-1024x682.jpg?lossy=0&strip=1&webp=1)
For many people these days, social media is at the center of their communication. In the world of nonprofits, it’s almost impossible to overstate its importance.
Maximize Your Nonprofit’s Impact Through Storytelling (Maximizing Impact Blog Series)
![The Power of Storytelling (Maximizing Impact Blog Series) | Anchor Marketing Inc.](https://b2013571.smushcdn.com/2013571/wp-content/uploads/2023/11/The-Power-of-Storytelling-1024x682.jpeg?lossy=0&strip=1&webp=1)
Storytelling is the wind in a nonprofit’s sails, it drives support and ignites passion for the mission. We all know the magnetic pull of a well-told story; when it comes to nonprofits, that magic is especially potent.
Maximizing Impact: Marketing Strategies for NonProfit Success (Our 6-Part Blog Series)
![Maximizing Impact: Marketing Strategies for NonProfit Success](https://b2013571.smushcdn.com/2013571/wp-content/uploads/2023/11/Maximizing-Impact-Marketing-Strategies-for-NonProfit-Success-1024x576.jpg?lossy=0&strip=1&webp=1)
In this age of digital communication, great marketing has never been more important for nonprofits.