Navigating Nonprofit Giving: Understanding the Minds of Gen Z and Millennial Donors
The landscape of nonprofit giving is evolving, driven significantly by the distinct characteristics and preferences of Gen Z and Millennial donors. According to a recent study by PayPal Giving Fund Canada and AgentsC Inc., these younger generations are reshaping how philanthropy is approached. Their spontaneous and emotional responses to causes, coupled with their adept use […]
A Guide to Meaningful Giving: Advice from nonprofits for new and prospective donors
If you’re reading this and are diving into charitable giving for the first time, you might be feeling a little daunted by the prospect, and perhaps more than a little frustrated by the challenge of deciding how and where to direct your support. You’re not alone. According to the Canada Helps Organization’s 2024 giving report, […]
A First-Time Donor’s Guide to Choosing Causes, Organizations, and Forms of Engagement
Stepping into the world of philanthropy can feel overwhelming, even for experienced philanthropists. With more than 86,000 registered nonprofits across Canada, there are plenty of worthy organizations that you can direct your contributions to. Whether you’re a first-time donor or someone looking to deepen your philanthropic commitment, this guide aims to simplify the process of […]
Navigating the New Instagram Algorithm: A Guide for Nonprofits
In a recent announcement, Instagram revealed significant changes to its algorithm, aimed at leveling the playing field for creators of all platform sizes. Historically, the platform’s algorithm has favored accounts with large followings and reposted content aggregators, often leaving smaller, original content creators in the shadows. The term content aggregators refer to accounts that frequently […]
How to Track & Measure Success for Your Nonprofit
In the dynamic landscape of nonprofit operations, the ability to track and measure success is crucial for informed decision-making and sustainable impact. Let’s delve into key strategies and insights that can empower your organization to navigate the intricacies of data analytics and achieve meaningful outcomes. Data as Your Compass In the digital era, data serves […]
Boost Your Nonprofit’s Donor Engagement & Retention
Much like an anchor secures a ship during turbulent waters, the stability of your nonprofit organization relies on the strength of your relationships with donors and supporters. In this discussion, we’ll explore key strategies for nurturing these connections to ensure long-term impact. Building Trust and Credibility Initiating relationships with donors should be like laying a […]
How to Build an Effective Website for Your Nonprofit (Maximizing Impact Blog Series)
Your nonprofit’s website is often the first interaction potential supporters and donors have with your cause. It’s a virtual introduction to your organization’s mission and impact. Let’s take a closer look at what goes into an effective website, and how they can best be used to serve your cause. A Reflection Of Your Brand Your […]
Maximize Your Nonprofit’s Impact on Social Media (Maximizing Impact Blog Series)
For many people these days, social media is at the center of their communication. In the world of nonprofits, it’s almost impossible to overstate its importance. Social media isn’t just for sharing cute cat videos or vacation photos; it’s a powerful tool for driving awareness, engaging supporters, and making a real difference. The Impact of […]
Maximize Your Nonprofit’s Impact Through Storytelling (Maximizing Impact Blog Series)
Storytelling is the wind in a nonprofit’s sails, it drives support and ignites passion for the mission. We all know the magnetic pull of a well-told story; when it comes to nonprofits, that magic is especially potent. The Magic of Effective Storytelling for Nonprofits Think about the last time you heard a story that moved […]
Maximizing Impact: Marketing Strategies for NonProfit Success (Our 6-Part Blog Series)
In this age of digital communication, great marketing has never been more important for nonprofits. Great marketing can lead to incredible growth—and incredible growth helps nonprofits reshape countless lives and entire communities. Nonprofits address some of society’s most pressing challenges, from healthcare and education to environmental conservation and social justice. Yet without effective marketing and […]
