Top 4 Ways To Improve Your Next Digital Fundraising Campaign
You know you need to run a digital fundraising campaign, but you’re not sure where to start. Or, maybe you know what you need to do…but you’re overwhelmed with the million little details there are to take care of. We get it. You’re already busy running the day-to-day of your non-profit organization, not to mention […]
Nonprofit Corporate Collateral Ideas for the Digital World
If your ministry or nonprofit regularly participates in trade shows or similar exhibits, then you know all about corporate collateral and how it can contribute to an overall marketing strategy. But collateral is so much more than brochures, pamphlets and business cards. So what is marketing collateral exactly? The better question is, what isn’t? Branding […]
Consider Print Materials as Part of Your Nonprofit Marketing Strategy
With so many aspects of our everyday lives having gone digital, organizations have the opportunity to stand out by utilizing print materials in a smart and strategic way. When used to accentuate your work, print materials can help you connect, educate and call your donors and constituents to action. Print materials act as a tangible […]
Nonprofit Website Design Best Practices and Examples
Even if your charitable activities are mostly “on the ground” or over broadcast channels like radio or television, you’ll still see a lot of benefit from having a good website. It’s always open and allows donors to stay connected, even when you’re off the clock. One of the biggest incentives to having a strong web […]
Nonprofit Landing Pages Best Practices and Examples
Something many of the ministries and nonprofit organizations we work with are wondering is how to get more qualified new names. More often than not, we’ll recommend a new name acquisition campaign, which involves creating a product to give away (digital or physical), running advertisements about the product and building a landing page specifically designed […]
Why Your Nonprofit May Need Branding Services
A brand is so much more than a logo, name or colour palette, your brand encompasses who your organization is at its core. Branding services can help you identify these core values and create a meaningful message that resonates with your constituents. When done well, branding can evoke positive emotional responses at every level. Branding […]
Campaign Buying Tips for Nonprofits
Charities have long been involved with media and campaign buying, but over the past decade, advertising has expanded to include print, radio, television, billboards, (also called out-of-home or OOH), digital, social media and more. With so many available options, it can be difficult to discern which advertising tactics will lead to a positive return on […]
Why Marketing Asset Creation Matters for Your Nonprofit
When you’re working in the nonprofit world, it seems natural to spend the majority of your time creating and maintaining programs to serve your constituents. However, it’s worth considering marketing asset creation. This includes anything that could be used by your organization to promote itself, its products and services or its programs. Almost anything can […]
3 Keys to Planning a Winning Campaign Specific Strategy
Having a campaign specific strategy is paramount when you want to focus on growing or improving one particular area of your nonprofit organization. Campaigns can apply to many aspects of charitable activities but are most often used to plan and execute projects, products, special events and name acquisition initiatives. When creating a campaign strategy, it […]
Why Your Nonprofit Organization Needs a Strategic Marketing Plan
One of the most important elements of any initiative is a strong strategy. But when it comes to strategic marketing, it is often confused with a marketing strategy. A marketing strategy is your plan to target people and convert them into donors or customers. Strategic marketing is the process you put into place to differentiate […]
