Why Fundraisers NEED to Care About Giving Tuesday & Year-End Fundraising

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There’s a lot to worry about these days, and while we’re all grappling with world events, inflation, and how our organizations are adapting in the midst of it all, it’s easy to feel overwhelmed and stressed as you think about year-end fundraising. 

But it matters (a lot). And we’d like to offer you hope through some help.

Many fundraisers have gone before you to help create the global phenomenon that is now in its 10th year. This year Giving Tuesday will fall on November 29th.Your audience already knows about the initiative, so your challenge for 2022 is to not miss out on this important opportunity.

Did you know that:

  • 35 million Americans and 6 million Canadians participated in Giving Tuesday 2021
  • There’s been a 450% increase in dollars donated in Canada since Giving Tuesday started in 2013
  • $43.6 million was raised online in Canada (in 24 hours across all reporting platforms) in 2021

In order to make the most out of this global event, you’ll want to make sure you have a strategy that compliments your current fundraising workflow, know which projects to focus on for Giving Tuesday, and how you’ll communicate about it with your constituents. Timing is everything for Giving Tuesday campaigns, so you need to make sure your posts, emails and website pages are ready to go before November 29. 

So where is the hope and the help?

We’ve taken our teams’ experience as specialists in nonprofit marketing and created a Giving Tuesday toolkit that gives you everything you need for a successful digital event. This toolkit gives you a “campaign-in-a-box” for you to customize and put it into action, complete with Giving Tuesday strategy guidelines, campaign calendar with key dates, and sample copy and design templates for: 5x Giving Tuesday emails, 4x Giving Tuesday social media posts, Giving Tuesday landing page, 4x Year End emails and 2x Year End social media posts.

If you are looking for something more, you can also contract our crew to do it for you!

So lift up your chin and know that you CAN fuel your mission and ignite hope in your team (and those you serve) with a great Giving Tuesday campaign this year.

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