Current Trends in Nonprofit & Charity Marketing
In the ever-evolving landscape of nonprofit fundraising and marketing, it’s essential for organizations to remain adaptive and informed. The recent years have seen significant shifts in donor behaviours, influenced by both global events and advancements in technology. While some organizations have been able to maintain steady growth, others are navigating the uncertainties of a rapidly […]
Effective Last-Minute Fundraising Ideas for Your Nonprofit
Raising money for charity is important at any time of year, but in North America the month of December has the most impact in the fundraising calendar. This is because at least one-fifth of revenue comes in during this critical month and 10% of all giving happens between December 29 and 31, according to statistics […]
15 Ideas for Donor Thank-You Gifts
If you’ve ever participated in a walk for charity or similar event, then you know the thrill of supporting a worthy cause, participating in some sort of physical challenge and then receiving a commemorative T-shirt or medal. Very likely, you’ll post a photo on social media—proudly showing off your wares and feeling that welcome boost […]
Successful Capital Campaign Tactics in an Economic Downturn
With inflation skyrocketing, experts are predicting that Canada is heading for a moderate recession in 2023. But for nonprofits, the work goes on. Whether it’s wages, operational costs or capital campaign building, now is the time to press forward and find ways to thrive in the midst of cost of living increases and donations decreases. […]
Navigating the New Normal: Event Planning for Nonprofits
As we slowly emerge from our varying degrees of hibernation, many of us in the nonprofit world are wondering what in-person events should look like in this new normal. At Anchor Marketing, we’ve also wondered what our event consultation and development services should look like. Is there a way to have both an effective and […]
Why Fundraisers NEED to Care About Giving Tuesday & Year-End Fundraising
There’s a lot to worry about these days, and while we’re all grappling with world events, inflation, and how our organizations are adapting in the midst of it all, it’s easy to feel overwhelmed and stressed as you think about year-end fundraising. But it matters (a lot). And we’d like to offer you hope through […]
Why Your Nonprofit Needs an Annual Fundraising Strategy
If your current fundraising is more like throwing spaghetti at the wall, or feels like it happens only when the money urgently needs to come in, then very likely your fundraising is an extremely stressful and random experience for you and your team. Setting an annual fundraising strategy would set the course for your next […]
5 Ways to Find New Leads for Your Nonprofit
You may be wondering, where on earth do I find new donors? and if you’re asking that question, you’re not alone! Finding new donors takes both sustained effort and commitment. Lead acquisition is the process of acquiring qualified donors to grow your list. This strategy is used to connect with as many people as you […]
Top 3 Tips For Social Media Nonprofits and Fundraising (With Examples)
As society transitions from analog to digital, it should be clear that social media is much more than a passing fad. Nonprofit organizations have a wonderful opportunity to leverage these networks and weave them into their fundraising and community-building strategies. Here are three tips, with examples, for using social media effectively. 3 social media tips […]
What To Ask When Hiring Nonprofit Digital Marketing Agency
Whether you’re a legacy not-for-profit ready to launch into digital or you’re a start-up charity looking to build your brand, at some point you’ll consider hiring a nonprofit digital marketing agency to expedite your efforts. Questions to ask when hiring a nonprofit digital marketing agency Because the decision-making process can seem overwhelming, we’ve compiled this […]
