Navigating the New Instagram Algorithm: A Guide for Nonprofits
In a recent announcement, Instagram revealed significant changes to its algorithm, aimed at leveling the playing field for creators of all platform sizes. Historically, the platform’s algorithm has favored accounts with large followings and reposted content aggregators, often leaving smaller, original content creators in the shadows. The term content aggregators refer to accounts that frequently […]
I Did the Research So You Don’t Have To: Nonprofit vs. Charity in Canada Explained
Have you ever wondered what the real difference is between a nonprofit and a charity here in Canada? While the two terms are often conflated and used interchangeably there is a distinction and your organization can only meet one definition, not both. Let’s break it down in simple terms so next time you hear these […]
Social Media Post Ideas for Mental Health Week 2024
As Canada’s Mental Health Week 2024 approaches, we’ve compiled ideas to help you raise awareness about mental health. Happening this year between May 6th and 12th, this annual event aims to raise awareness about mental health and well-being, while encouraging proactive steps toward improving it. Compassion Connects This year’s official theme for Mental Health Week […]
I Did the Research for You, So You Don’t Have To: The Definitive Answer on Nonprofit vs. Non-profit
When it comes to the world of charitable organizations you’ve probably seen both “nonprofit” and “non-profit” used interchangeably across various platforms. The question I always ask myself is “which is the right one to use?” To save you time and ensure your communications are polished and precise, I’ve delved into the nuanced world of these […]
Boost Your Nonprofit’s Donor Engagement & Retention
Much like an anchor secures a ship during turbulent waters, the stability of your nonprofit organization relies on the strength of your relationships with donors and supporters. In this discussion, we’ll explore key strategies for nurturing these connections to ensure long-term impact. Building Trust and Credibility Initiating relationships with donors should be like laying a […]
Develop Impactful Email Marketing Campaigns for Your Nonprofit’s Success (Maximizing Impact Blog Series)
The best email campaigns will slowly paint a compelling picture of your organization in people’s minds. Every email that you send out should add to that picture, giving your audience a vivid understanding of your mission and purpose. That’s why not every email should directly solicit donations. Instead, email campaigns should be designed to gradually […]
How to Build an Effective Website for Your Nonprofit (Maximizing Impact Blog Series)
Your nonprofit’s website is often the first interaction potential supporters and donors have with your cause. It’s a virtual introduction to your organization’s mission and impact. Let’s take a closer look at what goes into an effective website, and how they can best be used to serve your cause. A Reflection Of Your Brand Your […]
Maximize Your Nonprofit’s Impact on Social Media (Maximizing Impact Blog Series)
For many people these days, social media is at the center of their communication. In the world of nonprofits, it’s almost impossible to overstate its importance. Social media isn’t just for sharing cute cat videos or vacation photos; it’s a powerful tool for driving awareness, engaging supporters, and making a real difference. The Impact of […]
Maximize Your Nonprofit’s Impact Through Storytelling (Maximizing Impact Blog Series)
Storytelling is the wind in a nonprofit’s sails, it drives support and ignites passion for the mission. We all know the magnetic pull of a well-told story; when it comes to nonprofits, that magic is especially potent. The Magic of Effective Storytelling for Nonprofits Think about the last time you heard a story that moved […]
Maximizing Impact: Marketing Strategies for NonProfit Success (Our 6-Part Blog Series)
In this age of digital communication, great marketing has never been more important for nonprofits. Great marketing can lead to incredible growth—and incredible growth helps nonprofits reshape countless lives and entire communities. Nonprofits address some of society’s most pressing challenges, from healthcare and education to environmental conservation and social justice. Yet without effective marketing and […]
