Debunking Common Myths About Nonprofit Marketing
Nonprofit marketing is often misunderstood, leading to several misconceptions that can hinder the effectiveness of an organization’s efforts. While marketing for nonprofits may share some similarities with for-profit marketing, it also has unique challenges and opportunities. Here, we debunk some of the most common myths about nonprofit marketing to help clear up any confusion and set the record straight.
The Importance of Marketing and PR For Nonprofits: Insights From Our Captain, Danielle Gagner
In the latest episode of “Rachel Thexton Connects,” our very own captain, Danielle Gagner, took the helm to navigate the often misunderstood relationship between marketing and public relations (PR) in the nonprofit sector. Throughout the conversation she revealed how both marketing and PR are essential for helping nonprofits not just stay afloat, but thrive in […]
Trends for Nonprofits in 2024
Between fundraising shortfalls, inflation, and the rise of artificial intelligence, nonprofits faced a demanding landscape in 2023. As we move through 2024, staying attuned to emerging trends is crucial for nonprofit leaders to ensure their organizations remain resilient and impactful. To help nonprofit professionals align with these trends, here are some key predictions expected to […]
Navigating Nonprofit Giving: Understanding the Minds of Gen Z and Millennial Donors
The landscape of nonprofit giving is evolving, driven significantly by the distinct characteristics and preferences of Gen Z and Millennial donors. According to a recent study by PayPal Giving Fund Canada and AgentsC Inc., these younger generations are reshaping how philanthropy is approached. Their spontaneous and emotional responses to causes, coupled with their adept use […]
A Guide to Meaningful Giving: Advice from nonprofits for new and prospective donors
If you’re reading this and are diving into charitable giving for the first time, you might be feeling a little daunted by the prospect, and perhaps more than a little frustrated by the challenge of deciding how and where to direct your support. You’re not alone. According to the Canada Helps Organization’s 2024 giving report, […]
A First-Time Donor’s Guide to Choosing Causes, Organizations, and Forms of Engagement
Stepping into the world of philanthropy can feel overwhelming, even for experienced philanthropists. With more than 86,000 registered nonprofits across Canada, there are plenty of worthy organizations that you can direct your contributions to. Whether you’re a first-time donor or someone looking to deepen your philanthropic commitment, this guide aims to simplify the process of […]
Navigating the New Instagram Algorithm: A Guide for Nonprofits
In a recent announcement, Instagram revealed significant changes to its algorithm, aimed at leveling the playing field for creators of all platform sizes. Historically, the platform’s algorithm has favored accounts with large followings and reposted content aggregators, often leaving smaller, original content creators in the shadows. The term content aggregators refer to accounts that frequently […]
I Did the Research So You Don’t Have To: Nonprofit vs. Charity in Canada Explained
Have you ever wondered what the real difference is between a nonprofit and a charity here in Canada? While the two terms are often conflated and used interchangeably there is a distinction and your organization can only meet one definition, not both. Let’s break it down in simple terms so next time you hear these […]
Social Media Post Ideas for Mental Health Week 2024
As Canada’s Mental Health Week 2024 approaches, we’ve compiled ideas to help you raise awareness about mental health. Happening this year between May 6th and 12th, this annual event aims to raise awareness about mental health and well-being, while encouraging proactive steps toward improving it. Compassion Connects This year’s official theme for Mental Health Week […]
I Did the Research for You, So You Don’t Have To: The Definitive Answer on Nonprofit vs. Non-profit
When it comes to the world of charitable organizations you’ve probably seen both “nonprofit” and “non-profit” used interchangeably across various platforms. The question I always ask myself is “which is the right one to use?” To save you time and ensure your communications are polished and precise, I’ve delved into the nuanced world of these […]
