Debunking Common Myths About Nonprofit Marketing
Nonprofit marketing is often misunderstood, leading to several misconceptions that can hinder the effectiveness of an organization’s efforts. While marketing for nonprofits may share some similarities with for-profit marketing, it also has unique challenges and opportunities. Here, we debunk some of the most common myths about nonprofit marketing to help clear up any confusion and set the record straight.
Why Fundraisers NEED to Care About Giving Tuesday & Year-End Fundraising
There’s a lot to worry about these days, and while we’re all grappling with world events, inflation, and how our organizations are adapting in the midst of it all, it’s easy to feel overwhelmed and stressed as you think about year-end fundraising. But it matters (a lot). And we’d like to offer you hope through […]
Why Your Nonprofit Needs an Annual Fundraising Strategy
If your current fundraising is more like throwing spaghetti at the wall, or feels like it happens only when the money urgently needs to come in, then very likely your fundraising is an extremely stressful and random experience for you and your team. Setting an annual fundraising strategy would set the course for your next […]
Top 3 Tips For Social Media Nonprofits and Fundraising (With Examples)
As society transitions from analog to digital, it should be clear that social media is much more than a passing fad. Nonprofit organizations have a wonderful opportunity to leverage these networks and weave them into their fundraising and community-building strategies. Here are three tips, with examples, for using social media effectively. 3 social media tips […]
How iOS 15 Is Already Impacting Nonprofit Marketing
When Everything Changes… There have been several recent changes in the digital world that have had a felt impact on how agencies and organizations run ads and the results that we are able to measure. It was a slow trickle over the course of the year with the roll out of iOS 14 and the […]
Top 4 Ways To Improve Your Next Digital Fundraising Campaign
You know you need to run a digital fundraising campaign, but you’re not sure where to start. Or, maybe you know what you need to do…but you’re overwhelmed with the million little details there are to take care of. We get it. You’re already busy running the day-to-day of your non-profit organization, not to mention […]
Nonprofit Corporate Collateral Ideas for the Digital World
If your ministry or nonprofit regularly participates in trade shows or similar exhibits, then you know all about corporate collateral and how it can contribute to an overall marketing strategy. But collateral is so much more than brochures, pamphlets and business cards. So what is marketing collateral exactly? The better question is, what isn’t? Branding […]
Consider Print Materials as Part of Your Nonprofit Marketing Strategy
With so many aspects of our everyday lives having gone digital, organizations have the opportunity to stand out by utilizing print materials in a smart and strategic way. When used to accentuate your work, print materials can help you connect, educate and call your donors and constituents to action. Print materials act as a tangible […]
Nonprofit Landing Pages Best Practices and Examples
Something many of the ministries and nonprofit organizations we work with are wondering is how to get more qualified new names. More often than not, we’ll recommend a new name acquisition campaign, which involves creating a product to give away (digital or physical), running advertisements about the product and building a landing page specifically designed […]
How to Write a Communication Strategy for Your Nonprofit
If you’re feeling like the people or departments in your nonprofit organization are not on the same page, it may be time to create a comprehensive communication strategy. Putting this in place allows your entire team to operate from a common and standardized plan, ensuring they are equipped to relay correct information to each other, […]
