Campaign Buying Tips for Nonprofits
Charities have long been involved with media and campaign buying, but over the past decade, advertising has expanded to include print, radio, television, billboards, (also called out-of-home or OOH), digital, social media and more. With so many available options, it can be difficult to discern which advertising tactics will lead to a positive return on […]
Why Marketing Asset Creation Matters for Your Nonprofit
When you’re working in the nonprofit world, it seems natural to spend the majority of your time creating and maintaining programs to serve your constituents. However, it’s worth considering marketing asset creation. This includes anything that could be used by your organization to promote itself, its products and services or its programs. Almost anything can […]
3 Keys to Planning a Winning Campaign Specific Strategy
Having a campaign specific strategy is paramount when you want to focus on growing or improving one particular area of your nonprofit organization. Campaigns can apply to many aspects of charitable activities but are most often used to plan and execute projects, products, special events and name acquisition initiatives. When creating a campaign strategy, it […]
Why Your Nonprofit Organization Needs a Strategic Marketing Plan
One of the most important elements of any initiative is a strong strategy. But when it comes to strategic marketing, it is often confused with a marketing strategy. A marketing strategy is your plan to target people and convert them into donors or customers. Strategic marketing is the process you put into place to differentiate […]
How to Write a Communication Strategy for Your Nonprofit
If you’re feeling like the people or departments in your nonprofit organization are not on the same page, it may be time to create a comprehensive communication strategy. Putting this in place allows your entire team to operate from a common and standardized plan, ensuring they are equipped to relay correct information to each other, […]