Why Your Nonprofit May Need Branding Services

Why Your Nonprofit May Need Branding Services - Anchor Marketing

The branding process can be overwhelming as it involves many decisions, everything from selecting a font to settling on style and tone.

Here are the main types of branding services you’ll need when you’re ready to clarify your messaging and make deeper connections.

Why Marketing Asset Creation Matters for Your Nonprofit

Why Marketing Asset Creation Matters for Your Nonprofit - Anchor Marketing

It can feel overwhelming to determine which marketing assets are worth creating, and which ones won’t serve your organization as well. Here are a few examples of asset creation to help you visualize it in your own marketing.

Why Your Nonprofit Organization Needs a Strategic Marketing Plan

Strategic Marketing Plan - Anchor Marketing

One of the most important elements of any initiative is a strong strategy. But when it comes to strategic marketing, it is often confused with a marketing strategy. A marketing strategy is your plan to target people and convert them into donors or customers. Strategic marketing is the process you put into place to differentiate your non-profit and achieve your organizational goals.

How to Conduct a Marketing Audit

How to Conduct a Marketing Audit - Anchor Marketing

A marketing audit is exactly what the name describes, a comprehensive analysis of your internal and external marketing to determine a plan of action and improve your nonprofit organization’s performance. When done right, this allows your leadership team to evaluate the current strategy as a whole, seeing what’s working and what could be improved. This […]