Debunking Common Myths About Nonprofit Marketing
Nonprofit marketing is often misunderstood, leading to several misconceptions that can hinder the effectiveness of an organization’s efforts. While marketing for nonprofits may share some similarities with for-profit marketing, it also has unique challenges and opportunities. Here, we debunk some of the most common myths about nonprofit marketing to help clear up any confusion and set the record straight.
Navigating the New Instagram Algorithm: A Guide for Nonprofits
In a recent announcement, Instagram revealed significant changes to its algorithm, aimed at leveling the playing field for creators of all platform sizes. Historically, the platform’s algorithm has favored accounts with large followings and reposted content aggregators, often leaving smaller, original content creators in the shadows. The term content aggregators refer to accounts that frequently […]
Social Media Post Ideas for Mental Health Week 2024
As Canada’s Mental Health Week 2024 approaches, we’ve compiled ideas to help you raise awareness about mental health. Happening this year between May 6th and 12th, this annual event aims to raise awareness about mental health and well-being, while encouraging proactive steps toward improving it. Compassion Connects This year’s official theme for Mental Health Week […]
How to Track & Measure Success for Your Nonprofit
In the dynamic landscape of nonprofit operations, the ability to track and measure success is crucial for informed decision-making and sustainable impact. Let’s delve into key strategies and insights that can empower your organization to navigate the intricacies of data analytics and achieve meaningful outcomes. Data as Your Compass In the digital era, data serves […]
Develop Impactful Email Marketing Campaigns for Your Nonprofit’s Success (Maximizing Impact Blog Series)
The best email campaigns will slowly paint a compelling picture of your organization in people’s minds. Every email that you send out should add to that picture, giving your audience a vivid understanding of your mission and purpose. That’s why not every email should directly solicit donations. Instead, email campaigns should be designed to gradually […]
How to Build an Effective Website for Your Nonprofit (Maximizing Impact Blog Series)
Your nonprofit’s website is often the first interaction potential supporters and donors have with your cause. It’s a virtual introduction to your organization’s mission and impact. Let’s take a closer look at what goes into an effective website, and how they can best be used to serve your cause. A Reflection Of Your Brand Your […]
Maximize Your Nonprofit’s Impact on Social Media (Maximizing Impact Blog Series)
For many people these days, social media is at the center of their communication. In the world of nonprofits, it’s almost impossible to overstate its importance. Social media isn’t just for sharing cute cat videos or vacation photos; it’s a powerful tool for driving awareness, engaging supporters, and making a real difference. The Impact of […]
Maximize Your Nonprofit’s Impact Through Storytelling (Maximizing Impact Blog Series)
Storytelling is the wind in a nonprofit’s sails, it drives support and ignites passion for the mission. We all know the magnetic pull of a well-told story; when it comes to nonprofits, that magic is especially potent. The Magic of Effective Storytelling for Nonprofits Think about the last time you heard a story that moved […]
Maximizing Impact: Marketing Strategies for NonProfit Success (Our 6-Part Blog Series)
In this age of digital communication, great marketing has never been more important for nonprofits. Great marketing can lead to incredible growth—and incredible growth helps nonprofits reshape countless lives and entire communities. Nonprofits address some of society’s most pressing challenges, from healthcare and education to environmental conservation and social justice. Yet without effective marketing and […]
Current Trends in Nonprofit & Charity Marketing
In the ever-evolving landscape of nonprofit fundraising and marketing, it’s essential for organizations to remain adaptive and informed. The recent years have seen significant shifts in donor behaviours, influenced by both global events and advancements in technology. While some organizations have been able to maintain steady growth, others are navigating the uncertainties of a rapidly […]
