Made in Canada: The Best Canadian Tools and Platforms for Nonprofit Marketing
The right tools can make or break a nonprofit’s marketing and fundraising strategy. While US based platforms dominate the market, there are powerful Canadian-built solutions that cater specifically to the needs of nonprofits and charities in Canada. Using homegrown tools ensures compliance with local regulations, reduces exchange rate risks, and supports Canadian innovation. Here are […]
Develop Impactful Email Marketing Campaigns for Your Nonprofit’s Success (Maximizing Impact Blog Series)
The best email campaigns will slowly paint a compelling picture of your organization in people’s minds. Every email that you send out should add to that picture, giving your audience a vivid understanding of your mission and purpose. That’s why not every email should directly solicit donations. Instead, email campaigns should be designed to gradually […]
Top 3 Tips For Social Media Nonprofits and Fundraising (With Examples)
As society transitions from analog to digital, it should be clear that social media is much more than a passing fad. Nonprofit organizations have a wonderful opportunity to leverage these networks and weave them into their fundraising and community-building strategies. Here are three tips, with examples, for using social media effectively. 3 social media tips […]
How iOS 15 Is Already Impacting Nonprofit Marketing
When Everything Changes… There have been several recent changes in the digital world that have had a felt impact on how agencies and organizations run ads and the results that we are able to measure. It was a slow trickle over the course of the year with the roll out of iOS 14 and the […]
Top 4 Ways To Improve Your Next Digital Fundraising Campaign
You know you need to run a digital fundraising campaign, but you’re not sure where to start. Or, maybe you know what you need to do…but you’re overwhelmed with the million little details there are to take care of. We get it. You’re already busy running the day-to-day of your non-profit organization, not to mention […]
Nonprofit Corporate Collateral Ideas for the Digital World
If your ministry or nonprofit regularly participates in trade shows or similar exhibits, then you know all about corporate collateral and how it can contribute to an overall marketing strategy. But collateral is so much more than brochures, pamphlets and business cards. So what is marketing collateral exactly? The better question is, what isn’t? Branding […]
Nonprofit Website Design Best Practices and Examples
Even if your charitable activities are mostly “on the ground” or over broadcast channels like radio or television, you’ll still see a lot of benefit from having a good website. It’s always open and allows donors to stay connected, even when you’re off the clock. One of the biggest incentives to having a strong web […]
Nonprofit Landing Pages Best Practices and Examples
Something many of the ministries and nonprofit organizations we work with are wondering is how to get more qualified new names. More often than not, we’ll recommend a new name acquisition campaign, which involves creating a product to give away (digital or physical), running advertisements about the product and building a landing page specifically designed […]
