How Vast the Sea
Quest University uses a Block Plan teaching model—an educational model that the university struggled to explain succinctly. AMI recognized a disconnected core vision and marketing assets, and combined with recent negative press, recommended a full rebrand.
— Marketing Audit
— Strategic Marketing Plan
— Project Management
Steering the Ship
Focus groups with staff, alumni, faculty, and students gave us a deep understanding of how Quest breaks the high-education mold. Skwxwú7mesh (Squamish) nation leaders were consulted and blessed the new branding.
Branding and Messaging
AMI clarified the core messaging and Quest’s unique offerings. A comprehensive rebranding and marketing strategy was rolled out:
- Visual Rebranding: new logo, tagline, palette, typography, website, and assets
- Viewbook—completely rewritten and redesigned
- Brand Guide—to ensure brand cohesion
- Digital Advertising Campaign—both strategy and assets
- Acquisition Strategy
- Donor Development Strategy
Wind in Their Sails
AMI focused on creating a relevant brand that appeals to students who are closely aligned with Quest’s values.
Clear Messaging—Developed language that resonates with prospective students, but also highlights Quest’s unique offer and core values.
Complete Rebrand—Built on strengths and redeveloped the brand from the ground up; consulted a brand design specialist to ensure quality and cohesion.
Redesigned Marketing Assets—Fully redesign the university viewbook, landing page, social media graphics, website, and much more.
Concluding the Journey
The brand overhaul brought new life and new students. AMI collaborated on community events connected to the brand launch, assisted with digital and print assets, helped with campus remodelling and updating signage, etc. The entire rebrand was completed ahead of the next recruiting season.