10 Strategies to Strengthen Donor Relationships Across Generations
Supporters are the backbone of any nonprofit, charity, or social cause. But with changing generational behaviours, organizations need to rethink their engagement strategies. The Blackbaud Institute’s 6 Tips for Building Stronger Relationships with Supporters Across Generations pulls from a survey of over 1,000 Canadians across all generations to show how to lock in their loyalty. […]
How Canadians Give: Generational Trends Nonprofits Need to Know
What if the secret to growing your nonprofit’s impact isn’t just about asking for more—but knowing who to ask in the right way? The Blackbaud Institute’s Charitable Support Across Generations in Canada study gives a behind-the-scenes look at the giving habits of 1,005 Canadians across Gen Z, Millennials, Gen X, and Boomers. Generosity isn’t one-size-fits-all. […]
Government of Canada Extends Deadline for 2024 Charitable Donations: What It Means for Your Nonprofit and How to Maximize Donations
The Government of Canada recently announced an important extension for charitable donations in 2024. Due to the Canada Post mail disruption, donors now have until February 28, 2025, to make contributions eligible for tax benefits. Here’s how this change can benefit your nonprofit and what you can do to make the most of it. Why […]
10 Unique Donor Thank-You Gifts to Deepen Connections
What’s the first thing you do after completing a charity run or attending a fundraiser? For many, it’s proudly posting a photo—showing off a medal, a T-shirt, or another keepsake tied to the experience. That simple act of sharing says more than “Look what I did.” It’s a declaration: I care about this cause, and […]
Canada Post Strike: How Nonprofits Can Adapt and Protect Year-End Fundraising Revenue
On November 15, Canada Post workers went on strike, disrupting mail delivery nationwide. This couldn’t have come at a worse time for nonprofits, as December is the most important fundraising month, often accounting for up to 26% of annual revenue (M+R Benchmarks). With mail appeals delayed, nonprofits need to pivot quickly to digital strategies to […]
Creative Giving Tuesday Social Media Ideas to Inspire Donors
Giving Tuesday is less than a month away and stands as one of the most impactful days for charitable giving each year. Nonprofits worldwide see a surge in donations and support, making it a crucial opportunity to engage your community. In 2023, Canadian charities raised over $43 million on Giving Tuesday alone. According to CanadaHelps, […]
Debunking Common Myths About Nonprofit Marketing
Nonprofit marketing is often misunderstood, leading to several misconceptions that can hinder the effectiveness of an organization’s efforts. While marketing for nonprofits may share some similarities with for-profit marketing, it also has unique challenges and opportunities. Here, we debunk some of the most common myths about nonprofit marketing to help clear up any confusion and […]
The Importance of Marketing and PR For Nonprofits: Insights From Our Captain, Danielle Gagner
In the latest episode of “Rachel Thexton Connects,” our very own captain, Danielle Gagner, took the helm to navigate the often misunderstood relationship between marketing and public relations (PR) in the nonprofit sector. Throughout the conversation she revealed how both marketing and PR are essential for helping nonprofits not just stay afloat, but thrive in […]
Trends for Nonprofits in 2024
Between fundraising shortfalls, inflation, and the rise of artificial intelligence, nonprofits faced a demanding landscape in 2023. As we move through 2024, staying attuned to emerging trends is crucial for nonprofit leaders to ensure their organizations remain resilient and impactful. To help nonprofit professionals align with these trends, here are some key predictions expected to […]
Navigating Nonprofit Giving: Understanding the Minds of Gen Z and Millennial Donors
The landscape of nonprofit giving is evolving, driven significantly by the distinct characteristics and preferences of Gen Z and Millennial donors. According to a recent study by PayPal Giving Fund Canada and AgentsC Inc., these younger generations are reshaping how philanthropy is approached. Their spontaneous and emotional responses to causes, coupled with their adept use […]
