Why Is Marketing Important for Nonprofit Organizations?
Passion and dedication drive nonprofits, but without a strong marketing strategy, even the most impactful organizations can struggle to reach new supporters and retain existing donors. Marketing isn’t just about promotion—it’s about building relationships, communicating value, and securing long-term support. Effective nonprofit marketing helps organizations share their mission, inspire action, and boost fundraising efforts. The […]
Social Media Guide to Mental Health Week 2025
Each year, Mental Health Week is an opportunity for Canadians to come together in support of mental health and well-being. Taking place from May 5–11, 2025, this national campaign, led by the Canadian Mental Health Association (CMHA), encourages open, stigma-free conversations about mental health. Why the 2025 Theme Matters: Unmasking Mental Health This year’s theme, […]
How to Develop a Marketing Plan for a Nonprofit Organization
A well-crafted marketing plan is essential for any nonprofit organization looking to increase awareness, engage donors, and drive impact. Unlike for-profit businesses, nonprofits must balance mission-driven messaging with strategic outreach to attract supporters, funders, and volunteers. Here’s how to create a nonprofit marketing plan that aligns with your organization’s goals and maximizes your reach: 1. […]
The Canada Post Strike’s Lasting Impact on Canadian Charities and Nonprofits
The 2024 Canada Post strike sent ripples across various sectors, but few were hit as hard as Canadian nonprofits and charities. With many donors still relying on traditional mail to send cheques and donation forms, charities saw significant revenue disruptions. According to CanadaHelps, the strike may have led to an estimated $266 million loss in […]
Made in Canada: The Best Canadian Tools and Platforms for Nonprofit Marketing
The right tools can make or break a nonprofit’s marketing and fundraising strategy. While US based platforms dominate the market, there are powerful Canadian-built solutions that cater specifically to the needs of nonprofits and charities in Canada. Using homegrown tools ensures compliance with local regulations, reduces exchange rate risks, and supports Canadian innovation. Here are […]
Why Canadian Nonprofits Should Work with Canadian Agencies
The Case for Keeping Nonprofit Marketing in Canada Nonprofits in Canada operate in a unique environment—one shaped by distinct tax laws, donor expectations, and regulatory frameworks. Yet, many organizations outsource their fundraising, marketing, and digital strategies to agencies outside the country, often to the United States. While this may seem like a cost-effective choice, it […]
10 Strategies to Strengthen Donor Relationships Across Generations
Supporters are the backbone of any nonprofit, charity, or social cause. But with changing generational behaviours, organizations need to rethink their engagement strategies. The Blackbaud Institute’s 6 Tips for Building Stronger Relationships with Supporters Across Generations pulls from a survey of over 1,000 Canadians across all generations to show how to lock in their loyalty. […]
How Canadians Give: Generational Trends Nonprofits Need to Know
What if the secret to growing your nonprofit’s impact isn’t just about asking for more—but knowing who to ask in the right way? The Blackbaud Institute’s Charitable Support Across Generations in Canada study gives a behind-the-scenes look at the giving habits of 1,005 Canadians across Gen Z, Millennials, Gen X, and Boomers. Generosity isn’t one-size-fits-all. […]
Government of Canada Extends Deadline for 2024 Charitable Donations: What It Means for Your Nonprofit and How to Maximize Donations
The Government of Canada recently announced an important extension for charitable donations in 2024. Due to the Canada Post mail disruption, donors now have until February 28, 2025, to make contributions eligible for tax benefits. Here’s how this change can benefit your nonprofit and what you can do to make the most of it. Why […]
10 Unique Donor Thank-You Gifts to Deepen Connections
What’s the first thing you do after completing a charity run or attending a fundraiser? For many, it’s proudly posting a photo—showing off a medal, a T-shirt, or another keepsake tied to the experience. That simple act of sharing says more than “Look what I did.” It’s a declaration: I care about this cause, and […]
