10 Unique Donor Thank-You Gifts to Deepen Connections
What’s the first thing you do after completing a charity run or attending a fundraiser? For many, it’s proudly posting a photo—showing off a medal, a T-shirt, or another keepsake tied to the experience. That simple act of sharing says more than “Look what I did.” It’s a declaration: I care about this cause, and […]
Canada Post Strike: How Nonprofits Can Adapt and Protect Year-End Fundraising Revenue
On November 15, Canada Post workers went on strike, disrupting mail delivery nationwide. This couldn’t have come at a worse time for nonprofits, as December is the most important fundraising month, often accounting for up to 26% of annual revenue (M+R Benchmarks). With mail appeals delayed, nonprofits need to pivot quickly to digital strategies to […]
Creative Giving Tuesday Social Media Ideas to Inspire Donors
Giving Tuesday is less than a month away and stands as one of the most impactful days for charitable giving each year. Nonprofits worldwide see a surge in donations and support, making it a crucial opportunity to engage your community. In 2023, Canadian charities raised over $43 million on Giving Tuesday alone. According to CanadaHelps, […]
Debunking Common Myths About Nonprofit Marketing
Nonprofit marketing is often misunderstood, leading to several misconceptions that can hinder the effectiveness of an organization’s efforts. While marketing for nonprofits may share some similarities with for-profit marketing, it also has unique challenges and opportunities. Here, we debunk some of the most common myths about nonprofit marketing to help clear up any confusion and […]
The Importance of Marketing and PR For Nonprofits: Insights From Our Captain, Danielle Gagner
In the latest episode of “Rachel Thexton Connects,” our very own captain, Danielle Gagner, took the helm to navigate the often misunderstood relationship between marketing and public relations (PR) in the nonprofit sector. Throughout the conversation she revealed how both marketing and PR are essential for helping nonprofits not just stay afloat, but thrive in […]
Trends for Nonprofits in 2024
Between fundraising shortfalls, inflation, and the rise of artificial intelligence, nonprofits faced a demanding landscape in 2023. As we move through 2024, staying attuned to emerging trends is crucial for nonprofit leaders to ensure their organizations remain resilient and impactful. To help nonprofit professionals align with these trends, here are some key predictions expected to […]
Navigating Nonprofit Giving: Understanding the Minds of Gen Z and Millennial Donors
The landscape of nonprofit giving is evolving, driven significantly by the distinct characteristics and preferences of Gen Z and Millennial donors. According to a recent study by PayPal Giving Fund Canada and AgentsC Inc., these younger generations are reshaping how philanthropy is approached. Their spontaneous and emotional responses to causes, coupled with their adept use […]
A Guide to Meaningful Giving: Advice from nonprofits for new and prospective donors
If you’re reading this and are diving into charitable giving for the first time, you might be feeling a little daunted by the prospect, and perhaps more than a little frustrated by the challenge of deciding how and where to direct your support. You’re not alone. According to the Canada Helps Organization’s 2024 giving report, […]
A First-Time Donor’s Guide to Choosing Causes, Organizations, and Forms of Engagement
Stepping into the world of philanthropy can feel overwhelming, even for experienced philanthropists. With more than 86,000 registered nonprofits across Canada, there are plenty of worthy organizations that you can direct your contributions to. Whether you’re a first-time donor or someone looking to deepen your philanthropic commitment, this guide aims to simplify the process of […]
Navigating the New Instagram Algorithm: A Guide for Nonprofits
In a recent announcement, Instagram revealed significant changes to its algorithm, aimed at leveling the playing field for creators of all platform sizes. Historically, the platform’s algorithm has favored accounts with large followings and reposted content aggregators, often leaving smaller, original content creators in the shadows. The term content aggregators refer to accounts that frequently […]
