How to Make the Most of Year-End Giving for Your Nonprofit

As the calendar year comes to a close, nonprofits everywhere prepare for one of the most critical times of the year for fundraising. According to the 2023 M+R Benchmarks Report, December alone brings in over 26% of annual nonprofit revenue, making it essential to create meaningful connections with supporters and maximize donations during these final […]
Canada Post Strike: How Nonprofits Can Adapt and Protect Year-End Fundraising Revenue

On November 15, Canada Post workers went on strike, disrupting mail delivery nationwide. This couldn’t have come at a worse time for nonprofits, as December is the most important fundraising month, often accounting for up to 26% of annual revenue (M+R Benchmarks). With mail appeals delayed, nonprofits need to pivot quickly to digital strategies to […]
Navigating Nonprofit Giving: Understanding the Minds of Gen Z and Millennial Donors

The landscape of nonprofit giving is evolving, driven significantly by the distinct characteristics and preferences of Gen Z and Millennial donors. According to a recent study by PayPal Giving Fund Canada and AgentsC Inc., these younger generations are reshaping how philanthropy is approached. Their spontaneous and emotional responses to causes, coupled with their adept use […]
A Guide to Meaningful Giving: Advice from nonprofits for new and prospective donors

If you’re reading this and are diving into charitable giving for the first time, you might be feeling a little daunted by the prospect, and perhaps more than a little frustrated by the challenge of deciding how and where to direct your support. You’re not alone. According to the Canada Helps Organization’s 2024 giving report, […]
A First-Time Donor’s Guide to Choosing Causes, Organizations, and Forms of Engagement

Stepping into the world of philanthropy can feel overwhelming, even for experienced philanthropists. With more than 86,000 registered nonprofits across Canada, there are plenty of worthy organizations that you can direct your contributions to. Whether you’re a first-time donor or someone looking to deepen your philanthropic commitment, this guide aims to simplify the process of […]
The Benefits of Hiring a Marketing Agency For Your NonProfit

You’re a nonprofit on a mission to save people, the planet, or standing for change on important social issues. You’re out there changing the world, running programs and advocating on behalf of those who can’t advocate for themselves. With all that and more resting on your shoulders, who has time for marketing? And how does […]
Effective Last-Minute Fundraising Ideas for Your Nonprofit

Raising money for charity is important at any time of year, but in North America the month of December has the most impact in the fundraising calendar. This is because at least one-fifth of revenue comes in during this critical month and 10% of all giving happens between December 29 and 31, according to statistics […]
Why Fundraisers NEED to Care About Giving Tuesday & Year-End Fundraising

There’s a lot to worry about these days, and while we’re all grappling with world events, inflation, and how our organizations are adapting in the midst of it all, it’s easy to feel overwhelmed and stressed as you think about year-end fundraising. But it matters (a lot). And we’d like to offer you hope through […]