Why Donors Stay Loyal to Some Nonprofits and Not Others
Donor loyalty is not about how strong your mission is. It is about how consistent the experience is after someone gives. Most donors do not actively decide to leave. They stop giving because nothing pulled them back. If you want to understand retention, it comes down to a few things that organizations either get right […]
Nonprofit Storytelling Is About Timing, Not Just Content
Most nonprofits have already invested time in improving their storytelling. They are collecting better stories, writing with more intention, and focusing on emotional connection. On its own, that should be enough to drive stronger engagement, yet many organizations still find that their stories do not perform as expected. The issue is not always the quality […]
Why May Is One of the Best Months to Re-Engage Your Donors
May is not usually treated as a major fundraising month. There is no built-in urgency like year-end, and it does not carry the same campaign weight as the fall. Because of that, many organizations ease off communication or shift focus internally. That is exactly why it is such a valuable opportunity. May sits in a […]
If Your Nonprofit Website Hasn’t Changed in 2 Years, Read This
Most nonprofit websites are not neglected on purpose. They are simply left as they are. At one point, the site was updated, approved, and launched, and it reflected the organization accurately at that time. Since then, priorities have shifted, programs have evolved, and messaging has likely become clearer internally. The website, however, often stays exactly […]
Are You Starting Your Easter Campaign Too Late? Here’s the Timeline Nonprofits Should Follow
Many Easter campaigns do not fall short because of weak messaging or lack of effort. They fall short because they begin too late. By the time planning starts, timelines are compressed, decisions are rushed, and there is little opportunity to refine the story or build meaningful connections with donors. The campaign goes out, but it […]
The 4 Phases of a Successful Easter Fundraising Campaign
Easter campaigns often feel rushed. A few emails go out, a social post or two gets scheduled, and then suddenly the moment has passed. The issue is not effort. It’s structure. The most effective Easter campaigns are not built around a single ask. They are built around a clear flow that brings donors into the […]
How to Prepare for a Successful Spring Fundraising Campaign
Spring represents renewal, energy, and engagement—making it an ideal season for nonprofit fundraising. With longer days, warmer weather, and tax season behind them, donors are often more open to supporting causes they care about. Whether you’re planning a digital campaign, community event, or peer-to-peer fundraiser, having a well-structured plan will set you up for success. […]
10 Strategies to Strengthen Donor Relationships Across Generations
Supporters are the backbone of any nonprofit, charity, or social cause. But with changing generational behaviours, organizations need to rethink their engagement strategies. The Blackbaud Institute’s 6 Tips for Building Stronger Relationships with Supporters Across Generations pulls from a survey of over 1,000 Canadians across all generations to show how to lock in their loyalty. […]
How Canadians Give: Generational Trends Nonprofits Need to Know
What if the secret to growing your nonprofit’s impact isn’t just about asking for more—but knowing who to ask in the right way? The Blackbaud Institute’s Charitable Support Across Generations in Canada study gives a behind-the-scenes look at the giving habits of 1,005 Canadians across Gen Z, Millennials, Gen X, and Boomers. Generosity isn’t one-size-fits-all. […]
How to Make the Most of Year-End Giving for Your Nonprofit
As the calendar year comes to a close, nonprofits everywhere prepare for one of the most critical times of the year for fundraising. According to the 2023 M+R Benchmarks Report, December alone brings in over 26% of annual nonprofit revenue, making it essential to create meaningful connections with supporters and maximize donations during these final […]