Why Your Nonprofit Organization Needs a Strategic Marketing Plan

Strategic Marketing Plan - Anchor Marketing

One of the most important elements of any initiative is a strong strategy. But when it comes to strategic marketing, it is often confused with a marketing strategy. A marketing strategy is your plan to target people and convert them into donors or customers. Strategic marketing is the process you put into place to differentiate […]

How to Write a Communication Strategy for Your Nonprofit

How to Write a Communication Strategy for Your Nonprofit - Anchor Marketing

If you’re feeling like the people or departments in your nonprofit organization are not on the same page, it may be time to create a comprehensive communication strategy.  Putting this in place allows your entire team to operate from a common and standardized plan, ensuring they are equipped to relay correct information to each other, […]