Creative Giving Tuesday Social Media Ideas to Inspire Donors
Giving Tuesday is less than a month away and stands as one of the most impactful days for charitable giving each year. Nonprofits worldwide see a surge in donations and support, making it a crucial opportunity to engage your community. In 2023, Canadian charities raised over $43 million on Giving Tuesday alone. According to CanadaHelps, […]
How to Create a Brand Marketing Strategy for Nonprofits in 2024
Branding tells your story. Marketing spreads the word. Brand marketing, however, is where the magic happens for nonprofits. It’s about connecting with supporters on an emotional level, building trust, and inspiring long-term commitment. In this guide, we’ll walk you through the steps to create a brand marketing strategy that not only amplifies your mission but […]
Navigating Nonprofit Giving: Understanding the Minds of Gen Z and Millennial Donors
The landscape of nonprofit giving is evolving, driven significantly by the distinct characteristics and preferences of Gen Z and Millennial donors. According to a recent study by PayPal Giving Fund Canada and AgentsC Inc., these younger generations are reshaping how philanthropy is approached. Their spontaneous and emotional responses to causes, coupled with their adept use […]
A Guide to Meaningful Giving: Advice from nonprofits for new and prospective donors
If you’re reading this and are diving into charitable giving for the first time, you might be feeling a little daunted by the prospect, and perhaps more than a little frustrated by the challenge of deciding how and where to direct your support. You’re not alone. According to the Canada Helps Organization’s 2024 giving report, […]
A First-Time Donor’s Guide to Choosing Causes, Organizations, and Forms of Engagement
Stepping into the world of philanthropy can feel overwhelming, even for experienced philanthropists. With more than 86,000 registered nonprofits across Canada, there are plenty of worthy organizations that you can direct your contributions to. Whether you’re a first-time donor or someone looking to deepen your philanthropic commitment, this guide aims to simplify the process of […]
Navigating the New Instagram Algorithm: A Guide for Nonprofits
In a recent announcement, Instagram revealed significant changes to its algorithm, aimed at leveling the playing field for creators of all platform sizes. Historically, the platform’s algorithm has favored accounts with large followings and reposted content aggregators, often leaving smaller, original content creators in the shadows. The term content aggregators refer to accounts that frequently […]
How to Track & Measure Success for Your Nonprofit
In the dynamic landscape of nonprofit operations, the ability to track and measure success is crucial for informed decision-making and sustainable impact. Let’s delve into key strategies and insights that can empower your organization to navigate the intricacies of data analytics and achieve meaningful outcomes. Data as Your Compass In the digital era, data serves […]
Boost Your Nonprofit’s Donor Engagement & Retention
Much like an anchor secures a ship during turbulent waters, the stability of your nonprofit organization relies on the strength of your relationships with donors and supporters. In this discussion, we’ll explore key strategies for nurturing these connections to ensure long-term impact. Building Trust and Credibility Initiating relationships with donors should be like laying a […]
How to Build an Effective Website for Your Nonprofit (Maximizing Impact Blog Series)
Your nonprofit’s website is often the first interaction potential supporters and donors have with your cause. It’s a virtual introduction to your organization’s mission and impact. Let’s take a closer look at what goes into an effective website, and how they can best be used to serve your cause. A Reflection Of Your Brand Your […]
Maximize Your Nonprofit’s Impact on Social Media (Maximizing Impact Blog Series)
For many people these days, social media is at the center of their communication. In the world of nonprofits, it’s almost impossible to overstate its importance. Social media isn’t just for sharing cute cat videos or vacation photos; it’s a powerful tool for driving awareness, engaging supporters, and making a real difference. The Impact of […]
