How to Develop a Marketing Plan for a Nonprofit Organization
A well-crafted marketing plan is essential for any nonprofit organization looking to increase awareness, engage donors, and drive impact. Unlike for-profit businesses, nonprofits must balance mission-driven messaging with strategic outreach to attract supporters, funders, and volunteers. Here’s how to create a nonprofit marketing plan that aligns with your organization’s goals and maximizes your reach: 1. […]
10 Strategies to Strengthen Donor Relationships Across Generations
Supporters are the backbone of any nonprofit, charity, or social cause. But with changing generational behaviours, organizations need to rethink their engagement strategies. The Blackbaud Institute’s 6 Tips for Building Stronger Relationships with Supporters Across Generations pulls from a survey of over 1,000 Canadians across all generations to show how to lock in their loyalty. […]
How Canadians Give: Generational Trends Nonprofits Need to Know
What if the secret to growing your nonprofit’s impact isn’t just about asking for more—but knowing who to ask in the right way? The Blackbaud Institute’s Charitable Support Across Generations in Canada study gives a behind-the-scenes look at the giving habits of 1,005 Canadians across Gen Z, Millennials, Gen X, and Boomers. Generosity isn’t one-size-fits-all. […]
Creative Giving Tuesday Social Media Ideas to Inspire Donors
Giving Tuesday is less than a month away and stands as one of the most impactful days for charitable giving each year. Nonprofits worldwide see a surge in donations and support, making it a crucial opportunity to engage your community. In 2023, Canadian charities raised over $43 million on Giving Tuesday alone. According to CanadaHelps, […]
How to Create a Brand Marketing Strategy for Nonprofits in 2024
Branding tells your story. Marketing spreads the word. Brand marketing, however, is where the magic happens for nonprofits. It’s about connecting with supporters on an emotional level, building trust, and inspiring long-term commitment. In this guide, we’ll walk you through the steps to create a brand marketing strategy that not only amplifies your mission but […]
Navigating Nonprofit Giving: Understanding the Minds of Gen Z and Millennial Donors
The landscape of nonprofit giving is evolving, driven significantly by the distinct characteristics and preferences of Gen Z and Millennial donors. According to a recent study by PayPal Giving Fund Canada and AgentsC Inc., these younger generations are reshaping how philanthropy is approached. Their spontaneous and emotional responses to causes, coupled with their adept use […]
A Guide to Meaningful Giving: Advice from nonprofits for new and prospective donors
If you’re reading this and are diving into charitable giving for the first time, you might be feeling a little daunted by the prospect, and perhaps more than a little frustrated by the challenge of deciding how and where to direct your support. You’re not alone. According to the Canada Helps Organization’s 2024 giving report, […]
A First-Time Donor’s Guide to Choosing Causes, Organizations, and Forms of Engagement
Stepping into the world of philanthropy can feel overwhelming, even for experienced philanthropists. With more than 86,000 registered nonprofits across Canada, there are plenty of worthy organizations that you can direct your contributions to. Whether you’re a first-time donor or someone looking to deepen your philanthropic commitment, this guide aims to simplify the process of […]
Navigating the New Instagram Algorithm: A Guide for Nonprofits
In a recent announcement, Instagram revealed significant changes to its algorithm, aimed at leveling the playing field for creators of all platform sizes. Historically, the platform’s algorithm has favored accounts with large followings and reposted content aggregators, often leaving smaller, original content creators in the shadows. The term content aggregators refer to accounts that frequently […]
How to Track & Measure Success for Your Nonprofit
In the dynamic landscape of nonprofit operations, the ability to track and measure success is crucial for informed decision-making and sustainable impact. Let’s delve into key strategies and insights that can empower your organization to navigate the intricacies of data analytics and achieve meaningful outcomes. Data as Your Compass In the digital era, data serves […]
