Campaign Buying Tips for Nonprofits
![Campaign Buying Tips for Nonprofits - Anchor Marketing](https://b2013571.smushcdn.com/2013571/wp-content/uploads/2021/04/ad-buying-1-1024x698.jpg?lossy=0&strip=1&webp=1)
On the surface, modern media buying seems straightforward—purchasing advertising—but the best campaigns consider all aspects of marketing including PR, communications and branding. The more targeted and specific a campaign message can be, the better.