Fractional Chief
Marketer On-Call

Guiding Your Growth with Leadership, Strategy, and Expert Planning.

Leverage the extensive industry experience of our captain, Danielle Gagner, as your Fractional CMO. Her expertise in marketing strategy and execution draws from her 20 years experience with both for-profit and nonprofits of all sizes. Danielle provides tailored guidance to help advance your mission and amplify your impact, in providing strategic direction and actionable insights to help drive your organization’s marketing efforts effectively.

What is a Fractional CMO?

A Fractional Chief Marketer On-Call (CMO) offers businesses strategic marketing leadership without the high cost of a full-time executive. As your company grows and evolves, having access to experienced marketing expertise becomes crucial.

A Fractional CMO, like Danielle, brings top-tier strategic insights and leadership to your organization on a flexible, part-time basis. Whether you need assistance in structuring your marketing team for maximum efficiency, planning and executing successful campaigns, or adapting your business strategy to market changes, a Fractional CMO can provide the necessary support.

This approach is perfect for businesses in transition, offering high-level marketing expertise for a defined period, ensuring you get the guidance you need without the long-term commitment of a full-time hire.

“Many organizations have invested in execution-level personnel but are lacking (and often can’t afford) a high-level role to oversee the immediate and long-term strategy, brand continuity and executional excellence. This is where someone like me comes in. Many organizations don’t need a full-time person for this role, and the $150k+ salary just isn’t feasible … but they could benefit from someone performing that role 20% – 30% of the time at a fraction of the cost.

My goal is to blend seamlessly with your existing team to amplify and enhance the current efforts while bringing long-term strategy, vision and continuity to the table.”

Danielle Gagner

Fractional CMO

Services

Strategic Leadership & Planning

Drawing from her extensive experience across diverse industries, Danielle provides high-level strategic oversight to ensure your marketing efforts are aligned with your organizational goals. She collaborates with your leadership team to develop marketing plans that drive growth and innovation. Danielle’s practical marketing strategies are fully integrated with your organization’s strategic plan, business goals, and operational and growth capacity.

This Service Includes:

Market Analysis & Research

In-depth analysis of market trends, competitor activities, and consumer behaviours to inform strategic decisions.

Strategic Roadmapping

Creating detailed marketing roadmaps that outline short-term and long-term goals, with actionable steps and timelines.

Brand
Positioning

Developing and refining your brand’s positioning to ensure it resonates with your target audience and stands out in the marketplace.

Performance Metrics

Establishing key performance indicators (KPIs) to measure the effectiveness of marketing strategies and adjust plans as needed.

Marketing Execution & Management

Execution is where strategy meets action. Danielle’s hands-on approach ensures that your marketing plans are effectively implemented and managed. Danielle oversees the execution of campaigns, ensuring they are delivered on time, within budget, and to the highest standard. This includes coordinating with internal teams and external vendors, optimizing processes, and ensuring cohesive brand messaging across all channels.

This Service Includes:

Campaign Planning & Management

End-to-end management of marketing campaigns, from ideation and planning to execution and analysis.

Content
Strategy

Developing a content strategy that includes content creation, distribution, and management to engage and inform your audience.

Digital
Marketing

Implementing digital marketing tactics such as SEO, SEM, email marketing, social media, and online advertising to increase visibility and drive traffic.

Performance Reporting

Ensuring accurate tracking and reporting on campaign performance, providing insights and recommendations for continuous improvement.

Team & Resource Development

A strong team and the right resources are essential for effective marketing. Danielle focuses on developing your internal team’s capabilities and making the best use of resources to achieve high efficiency and output. She works closely with your team to identify skill gaps, provide training, and improve collaboration. Danielle specializes in bridging the gap between internal teams and external service providers, whether agency or independent. Her direct communication style creates clear expectations for all project and organizational partners, and her attention to detail ensures an efficient process for optimal outcomes.