Faith-Based Podcast Branding | Mike Sherbino

The Perspective with Mike Sherbino

Achieving Remarkable Engagement and Name Acquisition with a Strategic Digital Campaign

The Perspective with Mike Sherbino experienced challenges in reaching and engaging a broader audience. With a limited budget and under-optimized messaging, they struggled to expand their name-acquisition efforts effectively. They approached Anchor Marketing for strategic leadership and execution to address these pain points. From September to December 2024, we implemented a targeted campaign to increase visibility and audience engagement through digital advertising, email marketing, and video content, achieving remarkable results and laying the foundation for sustained growth.

Services Provided

Strategy Development
Campaign Messaging
Email Marketing
Digital Advertising
Video Content Optimization
Analytics & Reporting

$$$$$

The Perspective with Mike Sherbino is a media platform that features in-depth interviews and transparent conversations on social, ethical, and spiritual issues. The organization’s vision is to leverage television, social media, and radio to communicate Christian values, insights, and the hope of the gospel to Canada and beyond. By addressing topics that explore how faith in Jesus Christ can transform lives, The Perspective also supports church revitalization and cross-denominational partnerships, pushing back against secular narratives while amplifying like-minded ministries.

The Results

Over the course of the campaign from September 6, 2024, to December 10, 2024, our strategic efforts drove significant growth and engagement. Despite a limited budget and initial challenges, the campaign exceeded expectations, successfully expanding The Perspective’s audience base and boosting donor engagement.

Digital Advertising Performance

$4,500

Total ad spend

112,050

Total impressions

568

Total leads acquired

$7.92

Cost per lead (CPL)

1.5%

Overall click-through rate (CTR)

74.6%

Opt-in rate

Email Campaign Results

1,091

Emails sent

54.2%

Average open rate

(133.59% above industry standard)

4.91%

Average click rate

Video Engagement

566

Hours of watch time

6,000

Total views

(30% increase)

What We Did

Campaign Strategy & Messaging

We crafted a comprehensive campaign strategy designed to align with The Perspective’s vision and goals. This involved refining the messaging for their target audience, creating impactful landing pages, and ensuring calls-to-action were clear and engaging. By integrating the campaign across platforms, we ensured consistent and compelling messaging.

Communication & Engagement

Our email marketing efforts focused on personalized, devotional-themed content that resonated with the audience. Social media campaigns were strategically crafted to increase visibility and targeted ads effectively drove traffic to the campaign landing page.

Video Content Optimization

We identified opportunities within The Perspective’s existing video content, optimizing for audience engagement. By promoting high-performing videos and integrating them into the campaign, we successfully increased reach and subscriber growth.

Performance Monitoring & Adjustments

Throughout the campaign, we closely monitored results and made data-driven adjustments. We tested different ad formats and platforms, refining our approach to maximize ROI and lead acquisition success.

“Anchor played a key role in helping shape our ambitious capital fundraising campaign, designing a lovely website and helping shape strong, cohesive key messaging, media materials, and providing helpful media training for our fundraisers. Their work gave the campaign a polished, professional look, and we received a lot of positive feedback from the community. We truly appreciate Anchor’s contribution to helping us launch a capital campaign we’re proud of.”

Vicky O'Rourke

Communications & Fund Development Coordinator,
Sunshine Coast Community Services Society

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