Sunshine Coast Community Services Society

Sunshine Coast Community Services Society (SCCSS)

Mobilizing Community Support to Secure Critical Housing Funds on the Sunshine Coast

Sunshine Coast Community Services Society (SCCSS) was in the final stretch of securing funds for its Building Together project—a 6-story development providing 34 units of affordable housing for women and children facing violence or housing insecurity. They had already secured 90% of the $34 million required but needed additional fundraising support to close the remaining gap. SCCSS saw the success of a previous capital campaign we had worked on and wanted to replicate that success for their 50 Women for SCCSS initiative.

To reach their goal, SCCSS required full campaign support, from fundraising consulting to brand development, public relations, and digital marketing.

Services Provided

Campaign Messaging & Strategy
Campaign Branding
Social Media
Digital Ads
Print Ads
Radio Ads
Case for Support
Website Design & Development
Public Relations
Fundraising Consulting & Training

$$$$$

Sunshine Coast Community Services Society (SCCSS) has been a vital force in the community since 1974, providing essential support services to individuals and families across the Sunshine Coast. With over 85 professional staff and 175 volunteers, SCCSS operates more than 30 programs that address crisis response, housing, family services, and advocacy. Dedicated to fostering social equity, SCCSS works to create opportunities that enable people to achieve their full potential while building a stronger, more connected community.

The Results

Throughout this campaign, SCCSS strengthened its donor base and community relationships for future initiatives. The 50 Women for SCCSS campaign successfully mobilized a powerful network of women, businesses, and supporters, demonstrating the power of community-driven impact. This campaign’s success ensured SCCSS could move forward with the Building Together project, creating a safe and welcoming space for women and children in need.

$825K

Donations raised

19.2:1

Return on investiment (ROI)

$200K

Largest corporate donation

$150K

Largest personal donation

725+

Donations

195

Local businesses or organizations that supported the campaign

$1,120

Average donation size

16

Earned media pieces & press mentions

What We Did

Campaign Messaging & Brand Identity

We developed a cohesive brand identity for the 50 Women for SCCSS campaign, ensuring that the messaging centered around unity, resilience, and the tangible impact of community support. This included crafting a Case for Support document, donor communications, and a storytelling framework that highlighted real stories of those impacted by SCCSS’s programs.

Website Design & Development

We developed the campaign website, designed to provide a seamless donation experience while also showcasing the inspiring bios of the 50 women fundraising for SCCSS. The website highlighted key sponsors, shared updates on campaign progress, and told the story of the initiative from inception to success. Clear calls to action encouraged engagement, making it easy for supporters to contribute and follow the campaign’s progress.

Social Media & Digital Advertising

A multi-channel digital strategy maximized reach and engagement across social platforms. Our role focused on developing impactful visuals and messaging. We designed creative assets for buses, ferry ads, newsletters, radio spots, and digital ads, ensuring cohesive branding across all materials.

Print & Media Outreach

We secured media coverage and developed compelling print materials, including donor outreach collateral, event invitations, and campaign signage. Press coverage played a key role in boosting credibility and community involvement.

Fundraising Consulting & Training

Beyond strategy execution, we provided hands-on fundraising training for SCCSS’s internal team and campaign ambassadors. This ensured that campaign leaders had the tools and confidence to effectively engage potential donors and partners.

“Anchor played a key role in helping shape our ambitious capital fundraising campaign, designing a lovely website and helping shape strong, cohesive key messaging, media materials, and providing helpful media training for our fundraisers. Their work gave the campaign a polished, professional look, and we received a lot of positive feedback from the community. We truly appreciate Anchor’s contribution to helping us launch a capital campaign we’re proud of.”

Vicky O'Rourke

Communications & Fund Development Coordinator,
Sunshine Coast Community Services Society

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