Empowering Women to Lead a $1.5 Million Affordable Housing Campaign in Surrey, BC.
Services Provided
Branding
Campaign Collateral
Web Development
Social Media
Digital Advertising
Options Community Services (OCS) is a nonprofit organization providing a wide range of social services to Metro Vancouver for over 50 years. With 500+ staff and 80+ programs, OCS offers essential support to the community, including affordable housing, family services, and employment programs.
The Results
$1.5M+
Successfully raised over $1.5 million for affordable housing, surpassing targets despite COVID-19 challenges
1,180+
Attracted more than 1,180 new donors, expanding support and awareness of OCS programs
4+
Established an ongoing partnership and the development of 3 more major campaigns, such as Women of Options 2022: Gamechangers
What We Did
Strategic Project Management
Alongside strategic insight, AMI provided hands-on project management to keep the initiative on track and on time.
This involved meticulous planning, resource allocation, and proactive issue resolution.
Creative Branding & Messaging
AMI developed a unique campaign brand with customized graphics, colour palette, and a distinctive logo.
This cohesive visual identity was complemented by compelling messaging that resonated with donors and partners.
Support Materials Development
We produced a support booklet outlining the project scope and key talking points.
This resource equipped the 50 women leaders with the necessary tools to effectively communicate the campaign’s goals.
Campaign Website & Digital Presence
Each of the 50 women received a personalized campaign landing page, enhancing their ability to share their stories and facilitate donations.
AMI also managed social media calendars, graphics design, and captions to boost online engagement.
Media Training & Outreach
In collaboration with Jelly Marketing, AMI provided comprehensive media training to all 50 women leaders.
This equipped them with the skills to effectively communicate the campaign’s message through media channels, supported by targeted outreach efforts.
“I have worked with Anchor Marketing for the past three years in my capacity as Director of Development for Options Community Services. They have provided excellent service, as well as good advice about fundraising efforts, marketing and PR. They have built three websites for us and have gone above and beyond in delivering the services we need. I would highly recommend the team at Anchor!”
Options Community Services
Interested in how we can help your nonprofit achieve similar results?
Schedule a meeting with Danielle, our CEO, to discuss your goals and our proven strategies. Let’s make your next success story!
