Boosting Donor Engagement and Strengthening Brand Identity through Strategic Communications Solutions and Website Redesign
Nuova Vocal Arts faced several challenges as they approached their 25th anniversary, so they sought Anchor’s help to bring them up to date. The client felt that their existing site was outdated, uninspiring, overloaded with copy, and too slow for meaningful visitor engagement. This was making it difficult to effectively highlight their various offerings, including public performances and their opera school. They also believed that their previous website design did not adequately convey their brand identity or create seamless donor funnels which are crucial to their operations. All of which highlighted the need for a more modern, creative and engaging interface that reflected their status as a quality Canadian art institution.
Services Provided
Strategy
Web Design & Development
Brand Refresh
User Experience
Nuova Vocal Arts, based in Edmonton, Alberta, brings together top Canadian vocalists and pianists to expand their talents and share their passions. They produce professional opera performances and other musical works that highlight emerging talent while maintaining high artistic standards. In addition to their performances, they are committed to spreading the arts through education and inspiration, offering programs that foster the growth and development of new artists.
The Results
What We Did
Communications Strategy
Anchor Marketing crafted a communications strategy to refresh Nuova Vocal Arts’ brand and enhance outreach. After conducting a market analysis and donor insights, we identified key audiences and objectives.
We implemented consistent branding and compelling messaging across various channels to engage donors, promote performances, and attract students. This approach streamlined their operations and strengthened community connections.
Website Design & Development
Nuova Vocal Arts’ website was completely redesigned and developed to create a modern and user-friendly platform. The new design featured intuitive navigation and a mobile-friendly interface to optimize the overall user experience. We expanded the colour palette to enhance visual appeal and incorporated elements of their existing logo for brand consistency.
Additionally, basic SEO optimization was implemented to improve online visibility and attract a wider audience. Special attention was given to effectively highlighting both their performance shows and opera school, ensuring the website conveyed their dual focus.
Brand Refresh & Consistency
To maintain and strengthen Nuova Vocal Arts’ brand identity, we updated their existing logo with a few minor tweaks and incorporated it into the website design. Elements of the logo and the expanded colour palette were integrated throughout the site to ensure a cohesive and professional look.
Our designer aimed to reflect their status as a quality art institution by creating a visually creative and engaging interface. This approach accurately represents their artistic vision and values, providing visitors with a seamless and immersive experience that aligns with the organization’s brand.
Sunshine Coast Community Services Society
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