Kennedy Construction

Increasing Website Engagement Through Strategic Web Development

Kennedy Construction approached Anchor Marketing with a desire to find a partner that understood their industry and could help them keep their website up-to-date and reflective of their evolving business and services. Since 2020, we have been providing continuous website optimization to showcase new projects, maintain a modern design, and ensure a seamless user experience. These updates are crucial for staying competitive in the market and effectively communicating their expertise and commitment to quality to potential clients.

Services Provided

Website Development
Copywriting
SEO Optimization
Website Design Audit
User Experience

$$$$$

Kennedy Construction has been a trusted name in home building and renovation across North Shore, Vancouver, and the B.C. Lower Mainland since 2003. Starting with home renovations nearly two decades ago, they have grown into a reputable home builder known for their client-focused services. Their commitment to quality workmanship, strong client relationships, and exceptional work ethic has solidified their reputation in the industry. As an award-winning company, Kennedy Construction prioritizes the customer in every project, ensuring top-notch service and construction whether updating an existing space or constructing a dream home.

What We Did

WordPress Website Speed Optimizations

Despite the website being image-heavy, we optimized it for faster loading speeds by rebuilding the backend. This ensures that content is fetched and loaded more quickly. We achieved this by compressing and optimizing uploaded images and implementing a robust caching platform. Additionally, features such as lazy loading further enhance the website’s performance.

Dynamic Layouts

We set up the backend to facilitate easy content updates, dynamically displaying content based on whether images and text are provided. This streamlines the process of adding projects to the website without requiring layout adjustments. It also empowers the client to make updates independently, without the need for a developer.

Maintenance & Upkeep

With a streamlined backend and minimal use of plugins, maintenance is straightforward, enhancing the site’s security. We perform regular security scans to check for malware and known plugin vulnerabilities, along with regular backups to ensure data safety.

The Results

Despite high inflation and interest rates in Canada impacting the construction industry, our efforts resulted in significant growth for Kennedy Construction’s website in 2023 and 2024. The site saw a notable increase in engagement and user interaction, showcasing the effectiveness of our strategies.

60%

Avg. Engagement Rate

1m 20s

Avg. Engagement Time. (53% Higher than the industry average Time of 52 seconds)

30%

Increase in Engagement Time in 2024

13%

Increase in Page Views Per User in 2024

8%

Increase in First-Time Visitors in 2024

“Anchor Marketing has consistently supported our ambitious goals, showcased remarkable flexibility with project timelines, and played an important role in the success of several annual campaigns. What distinguishes Anchor Marketing is their deep understanding of our school community, friendly approach, and ability to deliver high-quality work while introducing innovative ideas. They are an essential partner in many of Southpointe’s projects.”

Melissa Partridge

Marketing & Graphic Design Coordinator,
Southpointe Academy

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