Successfully Launching the “Freedom: A Mixtape” Tour with a Strategic Event Marketing Campaign
b current Performing Arts faced the challenge of bringing their “Freedom: A Mixtape,” originally created during the 2020 pandemic, to a live audience across Ontario, Canada. They needed support in branding, logistical coordination for ticket sales, and effective promotion to ensure the success of this ambitious performance within an exceptionally short timeline.
Services Provided
- Strategy
- Branding
- Campaign Collateral
- Email Marketing
- Social Media
- Digital Advertising
- Public Relations
- Campaign Landing Page Development
What We Did
Strategy Development
We collaborated closely with b current Performing Arts to understand their vision for the “Freedom: A Mixtape” tour. Our strategic planning laid the groundwork for a marketing campaign tailored to their unique needs.
Branding & Messaging
We defined b current’s messaging to highlight their impactful work and the significance of the mixtape tour. This included:
- Visual Branding: Developed new promotional materials, including posters, social media graphics, and digital ads.
- Landing Page Development: Created a dedicated landing page for the tour, optimized for user engagement and ticket sales.
- Content Creation: Produced compelling content to communicate the tour’s themes and objectives, ensuring a consistent voice across all platforms.
Marketing Campaign
Our multi-faceted marketing campaign included:
- Digital Advertising: Launched targeted ads on social media platforms to maximize reach and engagement.
- Email Marketing: Implemented email campaigns to inform and engage b current’s existing network.
- Public Relations: Coordinated media features and press releases to boost visibility and awareness.
The Results
Despite its short promotional period, the “Freedom: A Mixtape” tour achieved remarkable success, exceeding expectations with enthusiastic audience responses, lively post-show interactions, and standing ovations.
797,271
Impressions across digital channels
7.0%
9
4,446
Up to 170
Attendees at key event locations
69.4%
Email open rate achieved, well above the industry average of 18-23%
“What a team of superstars Anchor has assembled! Quick to communicate, thorough with their responses, and provided help for whatever we needed. The design team produced beautiful graphics and such an engaging website. They saw and heard our brand and voice, and created harmonious assets to complement them. We would 100% recommend their services.”
b current
Interested in how we can help your nonprofit achieve similar results?
Schedule a meeting with Danielle, our CEO, to discuss your goals and our proven strategies. Let’s make your next success story!
