Why Is Marketing Important for Nonprofit Organizations?
Passion and dedication drive nonprofits, but without a strong marketing strategy, even the most impactful organizations can struggle to reach new supporters and retain existing donors. Marketing isn’t just about promotion—it’s about building relationships, communicating value, and securing long-term support. Effective nonprofit marketing helps organizations share their mission, inspire action, and boost fundraising efforts. The […]
Social Media Guide to Mental Health Week 2025
Each year, Mental Health Week is an opportunity for Canadians to come together in support of mental health and well-being. Taking place from May 5–11, 2025, this national campaign, led by the Canadian Mental Health Association (CMHA), encourages open, stigma-free conversations about mental health. Why the 2025 Theme Matters: Unmasking Mental Health This year’s theme, […]
How to Develop a Marketing Plan for a Nonprofit Organization
A well-crafted marketing plan is essential for any nonprofit organization looking to increase awareness, engage donors, and drive impact. Unlike for-profit businesses, nonprofits must balance mission-driven messaging with strategic outreach to attract supporters, funders, and volunteers. Here’s how to create a nonprofit marketing plan that aligns with your organization’s goals and maximizes your reach: 1. […]
Why Canadian Nonprofits Should Work with Canadian Agencies
The Case for Keeping Nonprofit Marketing in Canada Nonprofits in Canada operate in a unique environment—one shaped by distinct tax laws, donor expectations, and regulatory frameworks. Yet, many organizations outsource their fundraising, marketing, and digital strategies to agencies outside the country, often to the United States. While this may seem like a cost-effective choice, it […]
The Best Free Marketing Resources for Nonprofits in 2025
Nonprofits often operate with limited budgets, making free marketing resources essential for driving awareness, engaging supporters, and achieving impact. Fortunately, 2025 offers a wealth of tools designed specifically to help Canadian nonprofits thrive. Below is a curated list of the best free resources available today. 1. Google for Nonprofits Google for Nonprofits provides access to […]
Creative Giving Tuesday Social Media Ideas to Inspire Donors
Giving Tuesday is less than a month away and stands as one of the most impactful days for charitable giving each year. Nonprofits worldwide see a surge in donations and support, making it a crucial opportunity to engage your community. In 2023, Canadian charities raised over $43 million on Giving Tuesday alone. According to CanadaHelps, […]
How to Create a Brand Marketing Strategy for Nonprofits in 2024
Branding tells your story. Marketing spreads the word. Brand marketing, however, is where the magic happens for nonprofits. It’s about connecting with supporters on an emotional level, building trust, and inspiring long-term commitment. In this guide, we’ll walk you through the steps to create a brand marketing strategy that not only amplifies your mission but […]
Debunking Common Myths About Nonprofit Marketing
Nonprofit marketing is often misunderstood, leading to several misconceptions that can hinder the effectiveness of an organization’s efforts. While marketing for nonprofits may share some similarities with for-profit marketing, it also has unique challenges and opportunities. Here, we debunk some of the most common myths about nonprofit marketing to help clear up any confusion and […]
Navigating the New Instagram Algorithm: A Guide for Nonprofits
In a recent announcement, Instagram revealed significant changes to its algorithm, aimed at leveling the playing field for creators of all platform sizes. Historically, the platform’s algorithm has favored accounts with large followings and reposted content aggregators, often leaving smaller, original content creators in the shadows. The term content aggregators refer to accounts that frequently […]
Social Media Post Ideas for Mental Health Week 2024
As Canada’s Mental Health Week 2024 approaches, we’ve compiled ideas to help you raise awareness about mental health. Happening this year between May 6th and 12th, this annual event aims to raise awareness about mental health and well-being, while encouraging proactive steps toward improving it. Compassion Connects This year’s official theme for Mental Health Week […]
