The importance of marketing and PR for nonprofits: Insights from Our Captain, Danielle Gagner
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In the latest episode of “Rachel Thexton Connects,” our very own captain, Danielle Gagner, took the helm to navigate the often misunderstood relationship between marketing and public relations (PR) in the nonprofit sector. Throughout the conversation she revealed how both marketing and PR are essential for helping nonprofits not just stay afloat, but thrive in […]
I did the research so you don’t have to: Nonprofit vs. Charity in Canada Explained
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Have you ever wondered what the real difference is between a nonprofit and a charity here in Canada? While the two terms are often conflated and used interchangeably there is a distinction and your organization can only meet one definition, not both. Let’s break it down in simple terms so next time you hear these […]
I Did the Research for You, So You Don’t Have To: The Definitive Answer on Nonprofit vs. Non-profit
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When it comes to the world of charitable organizations you’ve probably seen both “nonprofit” and “non-profit” used interchangeably across various platforms. The question I always ask myself is “which is the right one to use?” To save you time and ensure your communications are polished and precise, I’ve delved into the nuanced world of these […]
How to Track & Measure Success for Your Nonprofit
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In the dynamic landscape of nonprofit operations, the ability to track and measure success is crucial for informed decision-making and sustainable impact. Let’s delve into key strategies and insights that can empower your organization to navigate the intricacies of data analytics and achieve meaningful outcomes. Data as Your Compass In the digital era, data serves […]
Boost Your Nonprofit’s Donor Engagement & Retention
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Much like an anchor secures a ship during turbulent waters, the stability of your nonprofit organization relies on the strength of your relationships with donors and supporters. In this discussion, we’ll explore key strategies for nurturing these connections to ensure long-term impact. Building Trust and Credibility Initiating relationships with donors should be like laying a […]
Develop Impactful Email Marketing Campaigns for Your Nonprofit’s Success (Maximizing Impact Blog Series)
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The best email campaigns will slowly paint a compelling picture of your organization in people’s minds. Every email that you send out should add to that picture, giving your audience a vivid understanding of your mission and purpose. That’s why not every email should directly solicit donations. Instead, email campaigns should be designed to gradually […]
Client Spotlight: The News Forum
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Welcome to our new blog series! Here at Anchor, we love being able to come alongside nonprofits, charities and education organizations to amplify their voices, build awareness and attract more donors. Ultimately, working to increase the good work they are doing in this world. We have had the chance to work with some pretty cool […]
Client Spotlight: Mom2Mom
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Welcome to our new blog series! Here at Anchor, we love being able to come alongside nonprofits, charities and education organizations to amplify their voices, build awareness and attract more donors. Ultimately, working to increase the good work they are doing in this world. We have had the chance to work with some pretty cool […]
Three Tips for Tax Receipting in Canada
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If you’re part of a relatively new nonprofit organization, you may feel a bit daunted by the process of tax receipting in Canada. Even if you’ve been in the nonprofit world for a while you know how complicated it can be. Understanding and complying with Canada Revenue Agency regulations is an important and necessary aspect […]
Improve Marketing With These Unpopular Opinions & Methods
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Good advice isn’t always the most popular or easiest to take and that definitely applies to the world of marketing advice. Our marketing crew has outlined 2 not-so-common opinions to help you navigate the saturated world of marketing. Take them or leave them, but they may just be the key to unlocking your marketing power. […]