Corporate Social Responsibility in Canada: What Nonprofits Should Know
Corporate giving in Canada is evolving. It’s no longer just about big cheques and logo placements. Today, companies are expected to show real commitment to social and environmental impact, and many are looking for nonprofit partners who can help them do just that. For nonprofits, this shift presents a major opportunity. But to build lasting, […]
The Psychology of Giving: What Motivates Donors to Support Your Cause?
Behind every donation is a story, a moment of connection, or a desire to make a difference. Understanding why people give is key to building strong, lasting relationships with your supporters. It also helps shape the way your nonprofit communicates, asks, and thanks. While every donor is unique, they have common motivations. Here’s a closer […]
How to Keep Donors Engaged During the Summer Giving Slump
Summer often brings long weekends, vacations, and a shift in routines, for both donors and nonprofits. As inboxes quiet down and attention turns to travel and sunshine, many organizations experience a predictable drop in giving. But the summer slump doesn’t have to derail your momentum. With the right approach, this quieter season can become a […]
National Indigenous History Month: How Nonprofits Can Support Reconciliation Efforts
National Indigenous History Month in Canada is a time to honour and uplift the diverse histories, cultures, and ongoing contributions of First Nations, Inuit, and Métis peoples. It is also a time to reflect on the truth of our shared history, and on the role that organizations, including nonprofits, must play in reconciliation. We know […]
The Best Email Subject Lines for Nonprofit Fundraising Appeals
The subject line is the first thing your donors see, and often the reason they choose to open or ignore your message. Even a great fundraising appeal will fall flat if no one reads it. The right subject line doesn’t just grab attention. It builds curiosity, urgency, or connection, which makes people more likely to […]
Marketing on a Budget: High-Impact Strategies for Small Nonprofits
Most small nonprofits don’t have a full-time marketing person. You’re doing it all, fundraising, programming, admin, and trying to keep your online presence active. It’s easy to think good marketing is out of reach. But with the right tools and a focused approach, you can connect with supporters and share your mission without spending a […]
How to Make Your Nonprofit’s Fundraising Campaigns More Accessible and Inclusive
1 in 4 Canadians aged 15+ lives with a disability. That’s over 8 million people, plus many more who face language, literacy, or digital access barriers. If your fundraising campaigns aren’t accessible, you’re likely excluding potential supporters. The good news? You don’t need to overhaul everything. Small, intentional changes can make your communications more inclusive, […]
Mother’s Day Fundraising Ideas That Honour Moms & Support Your Mission
Why Mother’s Day Matters for Fundraising Mother’s Day is about love, care, and connection, all values that align closely with nonprofit missions. It’s also a moment when many people are looking for meaningful ways to honour someone they love. A thoughtful fundraising campaign can give your community that opportunity while advancing your work. Whether you’re […]
Why & How Nonprofits Can Embrace Short-Form Videos for Digital Marketing Success in 2025
Largely driven by the explosive growth of platforms like TikTok, Instagram Reels, and YouTube Shorts, short-form video content has redefined how organizations connect with their audiences. For nonprofits, this format offers a powerful and accessible way to inspire, educate, and activate supporters. What Is Considered a “Short-Form Video”? In the context of marketing, “short-form video” […]
How Nonprofits Can Harness Email Challenges to Engage and Inspire
Email challenges are a growing trend in marketing, offering an engaging way to provide value while building deeper connections with audiences. For nonprofits, this tactic can be a powerful tool to educate supporters, showcase impact, and drive action. Inspired by Katrina Owens’ “Fame-Ready Challenge,” here’s how nonprofits can implement their own email challenges to amplify […]
