Her expertise spans website and blog copywriting, social media content, communications audits and marketing strategies, ensuring every word supports a clear brand voice and measurable marketing goals. Mariana is skilled at both building messaging from the ground up and refining existing assets for improved performance and engagement.

Before Anchor, Mariana founded and scaled her own activewear brand in Colombia. Having managed everything from digital branding to copywriting and customer experience, she draws on this entrepreneurial foundation to inform her agency work, bringing grounded, real-world insights to the content and strategies she helps steer.

Drawing on her background in Creative Technologies and Business Administration from the University of Regina, Mariana blends creativity with strategic thinking to deliver cohesive, high-performing campaigns across platforms. Known for her sharp eye for media trends and her ability to write with purpose and personality, Mariana helps our clients stay on course – crafting messaging that not only connects, but converts.