FAQs
Welcome to Anchor Marketing, your full-service marketing partner! Here in our FAQ section, you’ll find answers to common questions about our services, including strategic marketing planning, digital advertising, content creation, and more. Our goal is to help your business achieve remarkable growth through comprehensive and customized marketing solutions. If you have any further questions, don’t hesitate to reach out — our expert team is here to guide you every step of the way.
What will your service cost?
To get a sense for our pricing, please visit the Fit & Pricing page on our website where you can find detailed information about the ranges of costs associated with our various services.
We understand the unique needs of the nonprofit industry with regard to budgets, boards and governance. We offer customized solutions, are experienced working within required parameters, and can help with strategic prioritization where needed.
What services do you provide?
We offer a comprehensive suite of marketing services for the nonprofit, charity, association and education sectors, including but not limited to:
- Fractional CMO consulting including strategy session facilitation
- Marketing and brand audits
- Strategic marketing planning
- Brand strategy
- Brand development including logos, fonts, colour palette, brand expression and visual identity
- Website design and development
- Landing page design and development
- Website maintenance and updates
- Capital campaign development
- Fundraising campaigns
- Email marketing & funnel setup
- CRM integration and campaign setup
- Email integrations and list management
- SEO (Search Engine Optimization)
- PPC (Pay-Per-Click) advertising
- Social media management
- Content creation
- Video production
- Market research and analytics
What sectors do you work in?
Anchor Marketing specializes in working with nonprofits, charities, associations and education institutions. Within in those broad industries we have worked extensively in a number of sectors including:
- Healthcare
- Universities
- Private Schools
- Community Service Organizations
- Arts & Culture
- Environmental
- Religious Organizations
- Seniors Services
- Care Homes & Facilities
- Social Initiatives
- Family Support & Services
- Affordable Housing
- Local and National Associations
- Special Interest Associations
- Humanitarian
- Relief Organizations
- Mental Health & Addiction Recovery
How long does a typical project take?
The duration of a project can vary depending on its complexity and scope. Typically, a project can take anywhere from a few weeks for a basic marketing campaign to several months for more involved website developments or comprehensive branding projects. During our initial discussions, we will provide a timeline specific to your project needs.
What is your project management process?
Our project management process includes several key phases:
- Client kick-off meeting and/or discovery session
- Development of a project brief with key roles and timelines
- Strategic planning and execution
- Regular client check-ins and updates
- Project completion and final reporting
- This structured approach ensures that we meet your goals effectively, efficiently and on-time
What is your feedback process?
After presenting the initial draft, we conduct a thorough review session via Zoom, which is recorded for accuracy. This allows us to capture all feedback through our Fathom AI tool, ensuring nothing is missed. We provide opportunities for direct online annotations on drafts, and subsequent rounds of revisions are handled with the same attention to detail, following a clear timeline. Each project deliverable is given 3 rounds of revision within the scope of the project.
Who will be working on our account/project?
Your primary point of contact will typically be our Captain, Danielle, and our Agency Manager, Natalia, supported by a crew of specialists tailored to your project’s needs. These team members are experts in various fields within marketing including content creation, copywriting, design and web development and will collaborate to ensure your project is a success.
What is included in your services?
Our services are comprehensive and customizable to fill any gaps you might have. From start to finish, we manage everything from initial strategic planning and creative development to final execution and analytics. We adapt our services to provide exactly what you need, whether that’s a single service or a full-service package. Our clients own creative rights to all assets that are created once final payment is received and we provide finished files as well as design files, if requested.
What are your areas of expertise?
We believe that the most important area of expertise in marketing is strong strategy with the executional tactics flowing out from there.
We excel in strategy, design and user experience. We are a team of curious thinkers and creatives who love to put ourselves in the mind of the target audience to ensure that their interactions are inspiring and as friction-free as possible.
Some areas that we love working in are:
- Strategy – Facilitation, Strategic marketing plans, Communication plans, Campaign strategy, Annual marketing plans
- Branding – Full rebrands, Brand refinement, Brand refresh, Brand strategy, Brand experience
- Reports and Documents – Annual reports, Impact reports, Case for Support, Welcome packages, Brochures, Pamphlets, Pitch decks, Campaign booklets
- Content Creation – Social media posts, Videos, Blogs, Email, Campaigns, Donor appeals, Report writing, Ad creation
- Website Development – UX/UI Audits, Website refreshes, Full website development, Front-end design, Back-end development and management, E-commerce, Donation integrations, CRM integrations
What are your company values?
Wonder
We don’t make assumptions. We stay curious and try to put ourselves in others’ shoes. We understand that failing is essential to learning.
Collaborative Expertise
Bringing our best to the table to collaborate with clients in their area of expertise
Candor
Speaking the unspoken. Asking the hard questions. Questioning the status quo. We are committed to delivering innovative marketing solutions while maintaining ethical standards and fostering strong, transparent relationships with our clients and each other.
Excellence, Not Perfection
Excellence is a hallmark of everything we touch, but we don’t fixate on perfection. Quick iterations and development is fundamental. We win through little gains.
Altruism
A desire to do good work by using our skills to amplify the good work that our clients are doing in the world.
Does you work with for-profit companies?
Anchor Marketing specializes in the nonprofit, charity, association and education spaces, while our sister company, Compass Marketing, is fully equipped to handle the specific needs of for-profit businesses. Compass Marketing specializes in small and medium companies, professional services and events.
