Achieving Exceptional Faculty Recruitment and ROI With a Targeted Digital Hiring Campaign
Every year Southpointe Academy needs to fill many faculty positions due to a growing student body and annual faculty turnover. They wanted to improve the quality of applicants and make the hiring process more efficient. Their current recruitment methods were not effective, so they needed a better strategy to attract highly qualified candidates in South Delta, Vancouver.
Services Provided
- Strategy
- Targeted Digital Advertising
- Ad Development
Southpointe Academy is a private school near Vancouver, British Columbia committed to providing high-quality education to its students. Known for its strong academic programs and vibrant community, the academy prides itself on nurturing students’ growth and development. With a rapidly growing student body, Southpointe Academy continually seeks to attract and retain top-tier faculty to maintain its standards of excellence.
What We Did
Enhancing the Career Page
Before launching the digital marketing hiring campaign, Anchor Marketing made a series of website recommendations to help create an attractive careers page (as this page is often the first touchpoint for many potential applicants).
Recommendations included:
- Embedding an online form for easier application tracking and review, streamlining the application process and significantly reducing the workload for the HR team
- Adding an FAQ page to allow candidates to self-assess before applying, saving the HR team time (as well as improving SEO)
- Adding staff testimonials to increase social proof
- Adding a quick facts sidebar to highlight attractive stats, such as “benefits offered”
Streamlining the Hiring Process
Executing the Digital Campaigns
Digital ads were created with the expertise of AMI’s copywriters, designers, and digital ad specialists. The digital campaign was multi-platformed but focused primarily on running a series of Google Search, Meta Display, LinkedIn Display and Linkedin Job Postings.
Combined with analytics from the previous year, AMI continuously monitored incoming data to refine ad targeting throughout the length of the hiring campaign.
The Results
- better targeting
- higher cost efficiency
- even higher-quality leads
2,175,000
Total impressions
39,315
Total clicks
1,860
Total applications
210
Shortlisted applicants
54
Highly qualified faculty members hired
$505
$13.65
Cost per lead (Average is $55 for the education sector*)
$6.85
Decrease in cost per lead over previous year; outperforming industry ROI average by 88%
* linchpinseo.com
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