Bridging Cultures and Amplifying Donor Engagement through Strategic Rebranding
One Life faced significant challenges due to an outdated website that offered a confusing user experience, a complicated donation process, and inconsistent branding. These issues hindered their ability to engage effectively and connect with donors and partners, especially across different languages and cultures.
Services Provided
- Strategy
- Communications
- Fundraising Collateral
- Email Marketing
- Social Media
- Web Design & Development
One Life is a nonprofit organization dedicated to community development and support in the San Quintin Valley of Baja California, Mexico. They focus on providing essential resources such as food, education, and housing to underprivileged families.
What We Did
Branding & Messaging
After the rebrand, AMI built a comprehensive Strategic Marketing Plan for the ministry. In addition, the website was redesigned to focus on user experience and create a simplified donation process.
Donor Development
AMI created a new Communications Strategy, which included:
- Introducing and Managing a Social Media Strategy
- Writing and Managing Donor Letters/Emails
- Implementing a Monthly Donor Program
- Writing the Ministries First Annual Report
- Designing a New Donor Welcome Package
- Developing a Corporate Sponsorship Package
Logo
Inspired by a grove of olive trees at the ministry’s Mexican HQ, the new logo signifies strong roots, connections, and community in the San Quintin Valley of Baja California, Mexico.
The ministry works exclusively in Mexico, but a name with no direct translation portrayed them as a primarily English organization. AMI identified this disparity and recommended shortening their name to ‘One Life’ while incorporating the Spanish translation, ‘Una Vida’.
Brand Look & Guidelines
The Results
Embracing a shorter and easily translatable name allowed for dynamic visual branding in both languages. This deepened trust with partners and staff in Mexico while maintaining recognition with Canadian donors. The new Marketing Plan and Communications Strategy lead to increased reach and engagement with donors.
4.8%
Increase in revenue from
the previous year
200+
Children received school
supply backpacks each year
150+
Families were supported
with groceries
15+
Homes were built each
year for needy families
My experience working with Anchor Marketing has truly been excellent. Danielle and Rhoda were able to connect and identify with our vision and goals, and we quickly realized that their professional and capable approach was exactly what we needed. As a busy ministry, we appreciate Anchor’s strategy-first approach to their craft, and I enthusiastically recommend Anchor Marketing to any organization that is looking for a strategic approach to their marketing, advertising, or design needs!”
Interested in how we can help your nonprofit achieve similar results?
Schedule a meeting with Danielle, our CEO, to discuss your goals and our proven strategies. Let’s make your next success story!
